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2018 Hyundai Kona: Bold Design Meets Subcompact Utility
2018 Hyundai Kona: Subcompact SUV With Standout Style
The subcompact SUV segment has exploded in recent years, and Hyundai's 2018 Kona enters the fray with one of the most distinctive designs in its class. Slotting below the Tucson in Hyundai's lineup, the Kona brings adventurous styling and urban practicality in a pint-sized package.
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Key Design Highlights
- Bold front fascia with unique split-headlight design
- Generous black cladding for rugged appeal
- Compact dimensions with maximized interior space
- Youthful color options including vibrant accent choices
Striking Exterior Design
The Kona represents a bold new design direction for Hyundai, featuring:
Signature Front End: Hyundai's cascading grille with innovative split lighting
Rugged Profile: Black wheel arches and body cladding for outdoor appeal
Muscular Rear: Taillights echoing the front design language
Innovative Lighting Design
The Kona's most distinctive feature is its unconventional headlight arrangement:
- Upper DRLs: Slim LED daytime running lights positioned high near the hood
- Main Headlights: Positioned lower in the bumper for unique nighttime appearance
- Signature Lighting: Creates instantly recognizable front profile
Position in Hyundai's SUV Lineup
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| Model | Segment | Starting Price | Key Differentiator |
|---|---|---|---|
| Kona | Subcompact SUV | $19,500 | Most adventurous styling |
| Tucson | Compact SUV | $23,200 | Family-focused practicality |
| Santa Fe | Midsize SUV | $30,800 | Three-row seating option |
Competitive Landscape
The Kona enters one of the most competitive segments in automotive:
- Key Rivals: Honda HR-V, Toyota C-HR, Mazda CX-3, Nissan Kicks
- Market Position: Most distinctive styling in class
- Target Buyer: Urban adventurers and style-conscious millennials
Available Trims and Features
The 2018 Kona offers four well-equipped trim levels:
- SE: Base model with 16" wheels and 7" touchscreen
- SEL: Adds blind spot monitoring and keyless entry
- Limited: Leather seats and LED headlights
- Ultimate: Top trim with navigation and heads-up display
Why the Kona Stands Out
Design Risks That Pay Off
While most subcompact SUVs play it safe with conservative styling, the Kona embraces its quirky personality with:
- Unconventional but functional lighting design
- Available two-tone roof colors
- Unexpected interior color accents
- Rugged styling cues uncommon in urban-focused vehicles
Upcoming Comparison Test
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MotorVero is putting the Kona through its paces against segment leaders in our upcoming Subcompact SUV Challenge. Key evaluation points will include:
- Urban maneuverability vs. highway comfort
- Cargo space efficiency
- Technology and connectivity features
- Value for money across trim levels
For more details on the Hyundai Kona's specifications and available features, visit our complete specifications page.
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Last Updated On Oct, 07-2025