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2018 Ram Laramie Longhorn HD Rodeo Edition: Features & Upgrades | MotorVero

2018 Ram Rodeo Edition: Western Luxury Meets Heavy-Duty Performance | MotorVero

2018 Ram Rodeo Edition: Western-Themed Luxury for Heavy-Duty Truck Enthusiasts


2018 Ram Rodeo Edition

Debuting at the 2018 State Fair of Texas, the Ram Rodeo Edition package brings distinctive western flair to the already premium Laramie Longhorn 2500 and 3500 heavy-duty trucks. This special edition builds on Ram's successful luxury truck formula with unique design elements and premium features that cater to upscale truck buyers.

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  • Unique "Saddle Tan" and "Cattleman Brown" two-tone leather interior
  • Special 20-inch polished aluminum wheels with black accents
  • Exclusive rodeo-themed badging and exterior graphics
  • Western-inspired stitching and embroidery throughout cabin
  • Premium wood/leather-wrapped steering wheel

Performance and Capability

Engine Options

  • 6.4L HEMI V8 (410 hp, 429 lb-ft torque)
  • 6.7L Cummins Turbo Diesel (370-385 hp, 800-930 lb-ft torque)

Towing Capacity

  • 2500: Up to 17,980 lbs (gooseneck)
  • 3500: Up to 31,210 lbs (fifth wheel)

Payload Capacity

  • 2500: Up to 3,990 lbs
  • 3500: Up to 6,390 lbs


Pricing Overview

The Rodeo Edition package carries a premium over standard Laramie Longhorn models:

  • 2500 Crew Cab 4x4: Starting at $63,120 (MSRP)
  • 3500 Crew Cab DRW 4x4: Starting at $73,450 (MSRP)

Fully optioned models can approach $85,000 with diesel engine and additional features.



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Market Position and Buyer Appeal

The Rodeo Edition targets a specific niche of heavy-duty truck buyers who:

  • Require maximum towing capability for luxury horse trailers/RVs
  • Appreciate western heritage and styling cues
  • Want to stand out from standard luxury truck offerings
  • Frequently attend equestrian or rodeo events

As Ram brand director Jim Morrison noted during the reveal: "For many of our customers, their truck is just as important as the $250,000 horse trailer or $500,000 motorhome it's towing. The Rodeo Edition delivers the premium experience these buyers expect."

How It Compares to Previous Special Editions

Western Luxury Meets Heavy-Duty

The 2018 Rodeo Edition follows Ram's successful 2017 Laramie Longhorn Special Edition, adding:

  • More distinctive exterior badging and graphics
  • Enhanced two-tone interior options
  • Additional wheel design choices
  • Stronger emphasis on western theme

Ownership Experience

Beyond the visual upgrades, Rodeo Edition owners benefit from:

  • Ram's industry-leading 5-year/100,000-mile powertrain warranty
  • Exclusive owner events at major rodeo competitions
  • Premium roadside assistance program
  • Special edition owner's kit with western-themed accessories

The 2018 Ram Rodeo Edition successfully blends uncompromising heavy-duty capability with distinctive western luxury, creating one of the most unique offerings in the premium truck segment.

About MotorVero's Truck Coverage: Our editorial team provides independent evaluations of pickup trucks and special editions without influence from manufacturers or advertisers.

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Last Updated On Oct, 08-2025

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