Home > News & Blogs > 2020 Subaru BRZ Price Increases: WRX and WRX STI Also See Higher Starting Costs

2020 Subaru BRZ Price Increases: WRX and WRX STI Also See Higher Starting Costs

Subaru Performance Lineup: BRZ, WRX & WRX STI Pricing & Features | MotorVero

Subaru's Performance Trio: BRZ, WRX & WRX STI Pricing & Features

Subaru BRZ price

Subaru's performance lineup continues to deliver driver-focused experiences with the BRZ, WRX, and WRX STI. This guide breaks down the latest pricing, trim changes, and special packages available across these enthusiast-favorite models.

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Subaru BRZ: Pure Rear-Wheel Drive Thrills

The 2020 BRZ lineup sees significant simplification with the elimination of the base Premium trim. What remains is a more focused offering that starts with the well-equipped Limited model.

BRZ Limited

 BRZ tS review

  • Starting price: $29,745 (includes $900 destination)
  • Standard 6-speed manual transmission
  • 6.2-inch touchscreen with Apple CarPlay/Android Auto
  • Keyless entry and push-button start
  • Alcantara-trimmed seats with Ultrasuede inserts

Opting for the 6-speed automatic transmission adds $1,100 to the base price. While the removal of the Premium trim represents a significant price jump at the entry level, the Limited offers substantially more standard equipment.

BRZ tS: The Enthusiast's Choice

The limited-production BRZ tS ("tuned by STI") returns with exclusive performance enhancements:

  • Starting price: $32,395
  • Exclusive Crystal White Pearl paint
  • 18-inch wheels with Michelin Pilot Sport 4 tires
  • Brembo 4-piston front brakes
  • Sachs performance dampers
  • Revised rear spoiler design

Collector's Note: Subaru is producing only 300 units of the BRZ tS, making it a potential future collector's item for Subaru enthusiasts.

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Subaru WRX: The Everyday Performance Sedan

 WRX STI cost

The 2020 WRX receives modest price adjustments while introducing an enhanced Performance Package for driving enthusiasts.

WRX Trim Overview

Trim Starting Price Key Features
WRX Base $28,395 6-speed manual, 17" wheels, 6.5" touchscreen
WRX Premium $30,695 Heated seats, 18" wheels, sunroof option
WRX Limited $32,995 LED steering responsive headlights, 8" touchscreen

Performance Package Updates

Available exclusively on manual transmission Premium models, the $2,850 Performance Package now includes:

  • Brembo 4-piston front/2-piston rear brakes
  • Recaro performance seats with 8-way adjustability
  • Upgraded brake master cylinder
  • Red-painted calipers

The continuously variable transmission (CVT) remains a $1,900 option on Premium and Limited models, now featuring revised programming for smoother operation.

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Subaru WRX STI: The Ultimate Performance Expression

The 2020 WRX STI receives meaningful upgrades that enhance both its performance credentials and daily usability.

Standard Equipment Enhancements

  • Keyless access with push-button start (new for 2020)
  • Revised front bumper with improved cooling ducts
  • 19" dark gray aluminum-alloy wheels
  • STI performance-tuned suspension

WRX STI Pricing Structure

Model Starting Price Notable Features
WRX STI Base $37,895 2.5L turbocharged boxer engine, 310 hp
WRX STI Limited $42,595 Recaro seats, Harman Kardon audio, navigation

Limited Model Perks

The STI Limited trim adds premium features while maintaining the car's performance edge:

  • Choice between low-profile lip spoiler or signature rear wing
  • Blind spot detection with rear cross-traffic alert
  • Power moonroof
  • 8-way power driver's seat

Driver's Perspective: The 2020 updates address common criticisms of previous STI models, particularly the addition of modern convenience features without compromising the raw, engaging driving experience that defines this performance icon.

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Comparing Subaru's Performance Models

When evaluating Subaru's performance offerings, consider these key differentiators:

  • Drivetrain: BRZ (RWD) vs. WRX/STI (AWD)
  • Focus: BRZ (balanced handling) vs. WRX (daily performance) vs. STI (track-capable)
  • Transmission: All offer 6-speed manual; CVT available only on WRX/STI Premium/Limited
  • Practicality: WRX/STI offer 4-door convenience vs. BRZ's 2+2 configuration
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Making the Right Choice

Subaru's performance lineup caters to different enthusiast priorities:

  • For purists: The BRZ tS delivers the most engaging driving experience
  • For daily drivers: WRX with Performance Package offers the best balance
  • For maximum performance: WRX STI remains the ultimate Subaru for serious enthusiasts

Each model in Subaru's performance stable continues to offer exceptional value in their respective segments, maintaining the brand's reputation for delivering driver-focused vehicles that blend capability with everyday usability.

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Last Updated On Apr, 16-2025

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