Home > News & Blogs > 2020 Subaru BRZ Price Increases: WRX and WRX STI Also See Higher Starting Costs
2020 Subaru BRZ Price Increases: WRX and WRX STI Also See Higher Starting Costs
Subaru's Performance Trio: BRZ, WRX & WRX STI Pricing & Features
Subaru's performance lineup continues to deliver driver-focused experiences with the BRZ, WRX, and WRX STI. This guide breaks down the latest pricing, trim changes, and special packages available across these enthusiast-favorite models.
Subaru BRZ: Pure Rear-Wheel Drive Thrills
The 2020 BRZ lineup sees significant simplification with the elimination of the base Premium trim. What remains is a more focused offering that starts with the well-equipped Limited model.
BRZ Limited
- Starting price: $29,745 (includes $900 destination)
- Standard 6-speed manual transmission
- 6.2-inch touchscreen with Apple CarPlay/Android Auto
- Keyless entry and push-button start
- Alcantara-trimmed seats with Ultrasuede inserts
Opting for the 6-speed automatic transmission adds $1,100 to the base price. While the removal of the Premium trim represents a significant price jump at the entry level, the Limited offers substantially more standard equipment.
BRZ tS: The Enthusiast's Choice
The limited-production BRZ tS ("tuned by STI") returns with exclusive performance enhancements:
- Starting price: $32,395
- Exclusive Crystal White Pearl paint
- 18-inch wheels with Michelin Pilot Sport 4 tires
- Brembo 4-piston front brakes
- Sachs performance dampers
- Revised rear spoiler design
Collector's Note: Subaru is producing only 300 units of the BRZ tS, making it a potential future collector's item for Subaru enthusiasts.
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Subaru WRX: The Everyday Performance Sedan
The 2020 WRX receives modest price adjustments while introducing an enhanced Performance Package for driving enthusiasts.
WRX Trim Overview
Trim | Starting Price | Key Features |
---|---|---|
WRX Base | $28,395 | 6-speed manual, 17" wheels, 6.5" touchscreen |
WRX Premium | $30,695 | Heated seats, 18" wheels, sunroof option |
WRX Limited | $32,995 | LED steering responsive headlights, 8" touchscreen |
Performance Package Updates
Available exclusively on manual transmission Premium models, the $2,850 Performance Package now includes:
- Brembo 4-piston front/2-piston rear brakes
- Recaro performance seats with 8-way adjustability
- Upgraded brake master cylinder
- Red-painted calipers
The continuously variable transmission (CVT) remains a $1,900 option on Premium and Limited models, now featuring revised programming for smoother operation.
Subaru WRX STI: The Ultimate Performance Expression
The 2020 WRX STI receives meaningful upgrades that enhance both its performance credentials and daily usability.
Standard Equipment Enhancements
- Keyless access with push-button start (new for 2020)
- Revised front bumper with improved cooling ducts
- 19" dark gray aluminum-alloy wheels
- STI performance-tuned suspension
WRX STI Pricing Structure
Model | Starting Price | Notable Features |
---|---|---|
WRX STI Base | $37,895 | 2.5L turbocharged boxer engine, 310 hp |
WRX STI Limited | $42,595 | Recaro seats, Harman Kardon audio, navigation |
Limited Model Perks
The STI Limited trim adds premium features while maintaining the car's performance edge:
- Choice between low-profile lip spoiler or signature rear wing
- Blind spot detection with rear cross-traffic alert
- Power moonroof
- 8-way power driver's seat
Driver's Perspective: The 2020 updates address common criticisms of previous STI models, particularly the addition of modern convenience features without compromising the raw, engaging driving experience that defines this performance icon.
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Comparing Subaru's Performance Models
When evaluating Subaru's performance offerings, consider these key differentiators:
- Drivetrain: BRZ (RWD) vs. WRX/STI (AWD)
- Focus: BRZ (balanced handling) vs. WRX (daily performance) vs. STI (track-capable)
- Transmission: All offer 6-speed manual; CVT available only on WRX/STI Premium/Limited
- Practicality: WRX/STI offer 4-door convenience vs. BRZ's 2+2 configuration
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Making the Right Choice
Subaru's performance lineup caters to different enthusiast priorities:
- For purists: The BRZ tS delivers the most engaging driving experience
- For daily drivers: WRX with Performance Package offers the best balance
- For maximum performance: WRX STI remains the ultimate Subaru for serious enthusiasts
Each model in Subaru's performance stable continues to offer exceptional value in their respective segments, maintaining the brand's reputation for delivering driver-focused vehicles that blend capability with everyday usability.

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Last Updated On Apr, 16-2025