2023 Genesis G90 Review: A True Contender in the Luxury Sedan Segment

Introduction: The Evolution of Luxury

The 2023 Genesis G90 is a reimagined full-size luxury sedan that rivals established German brands. With premium materials, cutting-edge technology, and a refined driving experience, the G90 emerges as a top-tier contender. No longer positioned as a budget-friendly alternative, Genesis has now priced the G90 on par with competitors, signaling its ambition to be a dominant force in the luxury car market.

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Competing with the Best: Where the 2023 G90 Stands

Full-size luxury sedans have long been the flagship models of premium brands, showcasing the pinnacle of innovation and design. While SUVs are growing in popularity, the G90 represents Genesis' dedication to luxury sedans, competing directly with models like the Mercedes-Benz S-Class, BMW 7 Series, and Audi A8.

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Trim Levels and Pricing

The 2023 Genesis G90 is available in two highly equipped versions, both offering all-wheel drive:

• Base G90 - Starts around $90,000
• Upgraded G90 - Starts around $100,000

The higher-tier model comes with an advanced 48-volt mild-hybrid system, an electrically driven supercharger, air suspension, rear-wheel steering, and ultra-premium amenities such as massaging rear seats and a Bang & Olufsen 3D audio system.

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Performance and Driving Experience

Driving the G90 is an exercise in tranquility. With an air suspension that absorbs road imperfections and a cabin designed for serenity, it delivers a smooth, effortless ride. The steering is precise, albeit lacking in feedback, but the overall driving dynamics balance comfort with agility.

The upgraded powertrain features a twin-turbocharged 3.5-liter V6 producing 409 horsepower and 405 lb-ft of torque—an improvement over the base model's 375-hp engine. Power delivery is strong but measured, excelling in highway cruising rather than aggressive acceleration. The car's EPA ratings stand at 17/24/20 mpg (city/highway/combined), slightly lower than the base model.

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Interior and Comfort: A First-Class Experience

The cabin of the Genesis G90 is a masterpiece of craftsmanship. Standard Nappa leather, matte wood accents, and a suede headliner create an opulent ambiance. While the fit and finish are near perfect, some design choices—like silver-colored buttons—make visibility challenging under bright daylight.

Technology and Infotainment

The centerpiece of the tech suite is a 12.3-inch multimedia display, which supports both touch and console controller inputs. The system is intuitive, with seamless voice command functionality. However, the standard head-up display may become difficult to see when wearing polarized sunglasses.

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Rear Seat Luxury: Elevated Comfort

Luxury extends to the rear cabin, offering features usually reserved for ultra-premium sedans:

• Power-adjustable rear seats with massage function
• Rear entertainment and media controls
• Ample legroom for long journeys
• Power sunshades and rear-seat vanity mirrors

The only minor drawback is the large central floor hump, which slightly limits middle-seat comfort.

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Technology and Safety Features

The 2023 Genesis G90 is loaded with advanced driver-assistance technologies, making it one of the safest sedans in its class:

• 360-degree surround-view camera system
• Adaptive cruise control with stop-and-go
• Lane-keeping assist and blind-spot monitoring
• Automated parking assistance
• Collision avoidance and pedestrian detection
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How the G90 Stacks Up in the Market

In the past, the Genesis G90 was known for its value-driven pricing, but with this latest model, it competes head-to-head with premium brands without relying on a lower price point. While it still lacks the historical prestige of Mercedes-Benz or BMW, Genesis is building its legacy with world-class engineering and exceptional attention to detail.

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Final Verdict: Is the 2023 Genesis G90 Worth It?

The Genesis G90 is no longer an underdog—it stands as a legitimate alternative to established German luxury sedans. It delivers an uncompromised luxury experience, cutting-edge technology, and a refined driving feel. While it may not yet have the brand cachet of its European rivals, its excellence suggests that Genesis is on a path to changing that perception.

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For those seeking a full-size luxury sedan with premium features, smooth performance, and a focus on passenger comfort, the 2023 Genesis G90 is a compelling choice.