Home > News & Blogs > How Much Does a 2018 Ford EcoSport Cost? Base Model at $20,990
How Much Does a 2018 Ford EcoSport Cost? Base Model at $20,990
2018 Ford EcoSport: A Comprehensive Guide to Pricing, Features & Competitors
Introduction to the 2018 Ford EcoSport
When Ford launched the EcoSport in early 2018, it entered the competitive subcompact SUV market with an attractive price range and impressive features. Priced from under $21,000 for the base S trim to just over $30,000 for fully-loaded Titanium models, the EcoSport offered consumers a compelling blend of affordability and premium amenities.
At MotorVero, we've analyzed every aspect of this popular SUV to help you make an informed decision. Whether you're considering a new or used EcoSport, this guide covers everything from trim levels and engine options to how it stacks up against competitors like the Chevrolet Trax and Honda HR-V.
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Detailed Pricing & Trim Level Breakdown
| Trim Level | Starting Price (MSRP) | Key Features |
|---|---|---|
| EcoSport S | $20,995 | 16" aluminum wheels, Bluetooth, steering-wheel controls, 4.2" display with backup camera |
| EcoSport SE | $23,195 | Added body-colored trim, chrome interior door handles, fog lights |
| EcoSport SES | $25,995 | Roof rails, LED headlight accents, automatic climate control |
| EcoSport Titanium | $28,995 | 8" Sync 3 touchscreen, moonroof, 110V outlet, premium audio options |
The Titanium trim offered luxury-level amenities uncommon in this class:
- Leather-trimmed seats
- Power-adjustable driver's seat
- Keyless entry with push-button start
- Rain-sensing wipers
- Heated steering wheel
- Available B&O Play premium audio system
When compared to rivals like the Chevrolet Trax and Honda HR-V, the EcoSport maintained competitive pricing while offering more standard features in higher trims. While the Jeep Renegade started at a lower base price, fully-optioned models could exceed $35,000.
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Engine Options & Performance
1.0L EcoBoost Three-Cylinder
- Configuration: Turbocharged 1.0L 3-cylinder
- Horsepower: 123 hp
- Torque: 125 lb-ft
- Transmission: 6-speed automatic (standard)
- Drivetrain: Front-wheel drive
2.0L Four-Cylinder
- Configuration: Normally aspirated 2.0L 4-cylinder
- Horsepower: 166 hp
- Torque: 149 lb-ft
- Transmission: 6-speed automatic
- Drivetrain: All-wheel drive (standard with this engine
Transmission Advantage
Unlike some competitors that charged extra for automatic transmissions, the EcoSport came standard with a 6-speed automatic across all trims. This gave it a significant value advantage over manual-transmission base models from other manufacturers.
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Pronunciation Guide
Ford's marketing emphasized the pronunciation: the EcoBoost engine should be called "Eeko-boost" when discussing your "Echo-Sport" (the vehicle's official pronunciation). While perhaps not intuitive, this branding helped distinguish Ford's turbocharged technology.
How the EcoSport Compares to Rivals
Chevrolet Trax
- Base Price: $21,000
- Engine: 1.4L turbo (138 hp)
- Pros: Lower starting price, good cargo space
- Cons: Less premium interior materials
Honda HR-V
- Base Price: $19,670
- Engine: 1.8L (141 hp)
- Pros: Excellent reliability, magic seat configuration
- Cons: Less powerful engine options
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Jeep Renegade
- Base Price: $18,995
- Engine: 1.4L turbo/2.4L options
- Pros: True off-road capability, distinctive styling
- Cons: Higher trims get very expensive
Current Market Value (Used Models)
Based on MotorVero's market analysis, here's what you can expect to pay for used 2018 EcoSport models:
- EcoSport Titanium: ~$16,500 (28,000 miles)
- EcoSport SE: ~$15,200 (45,000 miles)
- Base S Model: ~$14,000 (50,000+ miles)
These prices represent typical market values, with regional variations based on demand and inventory.
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Ownership Experience & Long-Term Value
Fuel Economy
The 1.0L EcoBoost engine delivered EPA estimates of:
- 27 mpg city
- 29 mpg highway
- 28 mpg combined
The 2.0L AWD model was slightly less efficient:
- 23 mpg city
- 29 mpg highway
- 25 mpg combined
Reliability Considerations
Based on MotorVero's reliability data:
- The 2.0L engine has shown better long-term reliability than the 1.0L EcoBoost
- Early models had some infotainment system glitches (fixed under warranty)
- Routine maintenance costs are average for the class
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Is the 2018 Ford EcoSport Right for You?
Best For:
- Urban drivers who want SUV versatility in a small package
- Buyers who prioritize available premium features
- Those who prefer standard automatic transmission
- Drivers in mild climates (FWD) or needing light AWD capability
Consider Alternatives If:
- You frequently carry rear passengers (limited legroom)
- You prioritize maximum cargo space
- You need serious off-road capability
- You prefer hybrid/electric options
Where to Find the Best Deals
MotorVero's marketplace offers comprehensive listings for both new and used EcoSport models. Our tools allow you to:
- Compare prices across different regions
- View detailed vehicle history reports
- Get instant price alerts when new listings match your criteria
- Access financing calculators and trade-in estimators
Whether you're looking for a budget-friendly base model or a fully-loaded Titanium, MotorVero helps you find the best value in your area.
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Last Updated On May, 10-2025