How Women Are Transforming the Automotive Industry

Women’s Influence on the Automotive Industry

Women are playing a pivotal role in reshaping the automotive industry, both as consumers and innovators. Their influence extends beyond mere purchasing decisions, impacting designs, marketing strategies, and industry norms. With March celebrating Women’s History Month, it’s the perfect time to spotlight their contributions and how MotorVero supports equitable car buying solutions.

2020 Acura ILX

$22400

Gas

31702 mi

Good Deal  

5 (5)

BMW 6 Series 640i Coupe RWD

$50000

Petrol

63325 mi

Good Deal  

0 (5)

Nissan Note 1.2E

$15650

electric

73215 mi

Very Good Deal  

0 (5)

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Breaking Gender Disparities in Automotive

The automotive industry has long been male-dominated, but times are changing. Women now comprise 27% of automotive industry professionals. Trailblazers like Mary Barra, the first female CEO of General Motors, have opened doors for more women to contribute. However, challenges remain, with 43% of women expressing distrust toward the industry—a concerning figure given their significant role in car purchases.

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Women Drive Car Buying Decisions

Did you know that women purchase 62% of all new cars in the U.S. and influence 85% of new car purchases? This purchasing power stems from their role in managing household finances, where securing the best value often takes precedence. Women take an average of 75 days to complete a car purchase, 10 days longer than men, reflecting their meticulous approach to finding the perfect deal.

2016 Lexus ES 350

$23988

Gas

49923 mi

Very Good Deal  

0 (5)

Audi A4 2.0 TFSI quattro Premium Plus

$20998

87523 mi mi

Fair Deal  

0 (5)

2017 Cadillac ATS

$19565

Gas

26281 mi

Fair Deal  

4 (5)

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What Women Want in a Car

Despite their significant influence, many women feel misunderstood by the industry. Past attempts to design vehicles for women often leaned toward stereotypes rather than addressing practical needs. Today, women prioritize safety, reliability, and value over gimmicks. Common searches like "safest cars," "backup camera," and "best car for value" highlight these preferences. Practicality reigns supreme, with aesthetic add-ons taking a backseat.

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How Women Are Innovating in Automotive

Women’s contributions to the automotive world are profound. For instance, Mary Anderson’s invention of windshield wipers in 1903 and Bertha Benz’s creation of the first brake pads in 1888 laid the groundwork for modern vehicle safety. Today, women are making strides as automotive journalists, CEOs, and industry leaders, ensuring their voices shape the future of mobility.

2019 Acura ILX FWD

$21000

Gas

53000 mi

Good Deal  

0 (5)

Chrysler Pacifica Touring L FWD

$19375

Gas

93184 mi

Good Deal  

0 (5)

2025 BMW i4 xDrive40

$66295

electric

9 mi

Fair Deal  

0 (5)

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MotorVero: Supporting Women in Automotive

At MotorVero, we believe in empowering everyone through transparent and equitable car-buying tools:

• Deal Comparison Tools: Understand the value of your deal compared to others in your area with MotorVero’s Price Ratings.
• Empowerment Through Knowledge: Use our Buying Power Calculator to estimate your budget and take the Fit Quiz to find cars that meet your exact needs.
• Incentives at Your Fingertips: Access localized incentive information through our personalized Deals page.
• Educational Resources: Explore thousands of blog posts demystifying car buying and ownership, from negotiating fees to understanding maintenance requirements.

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Driving Toward an Inclusive Future

The automotive industry is evolving, thanks in large part to the influence of women. As more women enter leadership roles, innovate new technologies, and reshape consumer expectations, the industry becomes more inclusive and dynamic. MotorVero is proud to be part of this transformation, offering tools and resources designed to meet the diverse needs of all car buyers.

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Start Your Journey with MotorVero

Whether you’re buying your first car or upgrading to your dream vehicle, MotorVero is here to help. Our tools, resources, and commitment to equitable car buying ensure a seamless experience. Start your search today and join the movement redefining the automotive industry.

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