Mitsubishi Announces 2.1% Price Increase Across Select Models

Understanding Mitsubishi's Pricing Strategy Shift

Mitsubishi Motors North America recently confirmed a strategic price adjustment affecting its 2023 vehicle lineup, with an average increase of 2.1% across select models. This change comes as part of the automaker's regular pricing review process, designed to maintain competitive positioning within evolving market conditions.

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According to industry analysts, these adjustments position Mitsubishi within the broader context of:

• Ongoing supply chain challenges affecting production costs
• Increased demand for advanced vehicle technologies
• Fluctuating raw material prices in the automotive sector
• Competitive positioning within the compact SUV and crossover segments

Which Mitsubishi Models Are Affected?

While Mitsubishi hasn't released a complete model-by-model breakdown, industry sources suggest the price adjustments will primarily impact:

Company representatives emphasize that destination charges, warranty programs, and the popular two-year scheduled maintenance plan will remain unchanged, helping to maintain value for new vehicle buyers.

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The Broader Context: Why Prices Are Rising

Mitsubishi's pricing adjustments reflect several converging factors in the automotive industry:

1. Tariff Impacts on Imported Vehicles

With most U.S.-market Mitsubishi vehicles assembled in Japan, the recent 25% tariff on Japanese auto imports has created significant pressure on pricing structures. This follows similar moves by competitors like Subaru and Ford, suggesting an industry-wide response to trade policy changes.

2. Technology and Feature Upgrades

Mitsubishi has been investing heavily in:

• Next-generation safety systems (MI-PILOT Assist)
• Enhanced infotainment platforms
• PHEV and electrification development
• Improved interior materials and craftsmanship

3. Market Positioning Strategy

The calculated 2.1% increase represents a weighted average based on sales volume, allowing Mitsubishi to remain competitive in key segments while accounting for increased costs. This approach mirrors strategies employed by mainstream competitors adjusting to current economic realities.

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What This Means for Car Buyers

Prospective Mitsubishi shoppers should consider several key points:

Inventory Timing Matters

The price adjustment only applies to vehicles delivered after the effective date. Models already on dealer lots will maintain their current pricing, creating potential opportunities for savings on immediately available inventory.

Competitive Alternatives

Cross-shopping remains essential in today's market. Comparable models from competing brands have seen similar adjustments, making relative value comparisons more important than ever.

Financing Considerations

The modest price increase translates to approximately:

• $9-15 per month on a 60-month loan
• $200-300 additional over a standard lease term

Buyers should evaluate how this affects their total cost of ownership calculations.

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Industry-Wide Pricing Trends

Mitsubishi's move reflects broader patterns in the automotive sector:

Market analysts note that these incremental increases help automakers offset rising production costs while avoiding dramatic sticker price shocks that could deter buyers in an increasingly competitive market.

Navigating Your Next Vehicle Purchase

In light of these changes, smart car shoppers should:

1. Compare in-stock vs. ordered vehicles: Existing inventory may offer better value
2. Evaluate total cost of ownership: Consider maintenance plans and warranty coverage
3. Time your purchase strategically: Monitor model year changeover periods
4. Explore financing options: Rate differences may offset modest price increases

MotorVero's market analysis tools can help buyers make informed decisions in this evolving pricing landscape.

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