When is the Best Time to Buy a New Car?

The Data-Backed Strategy for Smart Car Buying

Timing plays a crucial role in securing the best deal on a new car. Data-driven analysis reveals that dealerships and manufacturers align their pricing strategies with sales targets, creating specific windows of opportunity for buyers. By understanding these patterns, you can maximize your savings and make an informed purchase decision.

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Best Time of the Year to Buy a Car

The best savings typically align with key sales periods for dealerships. Generally, December is the most favorable month for buying a new car. As manufacturers push to clear out current inventory and make room for next year's models, buyers can take advantage of deep discounts and additional incentives.

On average, buyers can save up to 10.3% off MSRP in December, which is significantly higher than savings available earlier in the year.

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Best Time of the Month to Buy a Car

Purchasing a car toward the end of the month can lead to additional savings. Since dealerships aim to meet monthly sales quotas, they often offer better deals after the 20th of each month. Some exceptions include special promotions and holiday incentives offered earlier in the month.

Best Day of the Week to Buy a Car

The day you choose to buy a car can impact your savings. According to industry data, Sunday offers the highest average savings at 10% off MSRP. If car sales are restricted in your state on Sundays, the next best option is Tuesday. Conversely, Thursdays generally offer the lowest savings, averaging just 9% off MSRP.

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Best Day of the Year to Buy a Car

Among all days, December 31st consistently provides the best deals. Dealerships and manufacturers aim to close their annual sales with strong numbers, making this a prime opportunity to secure significant savings—often as high as 10.9% off MSRP.

Best Holidays for Car Shopping

• Presidents’ Day – Often the first major sales event of the year.
• Memorial Day – Deals on outgoing models before new releases.
• Fourth of July – Mid-year sales with patriotic promotions.
• Labor Day – End-of-summer clearance deals.
• Black Friday – Year-end discounts to drive foot traffic.
• Christmas Week – Additional year-end incentives.

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Other Ideal Times to Buy a Car

Aside from traditional sales periods, there are other times when manufacturers offer discounts:

• New Model Year Arrivals: Late summer and early fall are prime times to buy outgoing models at a discount.
• Vehicle Redesigns: When a model gets an upgrade, older versions often see price drops.
• Discontinued Vehicles: Manufacturers may provide deep discounts on vehicles that will no longer be produced.

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Final Thoughts on Timing Your Car Purchase

While waiting for the perfect deal can lead to substantial savings, sometimes immediate needs outweigh optimal timing. If you need a vehicle quickly, checking MotorVero’s Top Deals can help you find current promotions and incentives available in your area.

By strategically planning when to buy, you can save thousands on your next vehicle purchase while securing the best financing terms available.

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