2024 Ram 1500 REV: Everything You Need to Know

Ram 1500 REV: A Revolutionary Electric Pickup

Following its unveiling of the Ram 1500 Revolution BEV Concept at CES 2023, Ram has now introduced its full production model—the Ram 1500 REV. This groundbreaking electric pickup truck is set to take on industry leaders like the Ford F-150 Lightning and Chevrolet Silverado EV. While the concept showcased an entirely new design, the production model takes a more familiar approach, incorporating elements from the current Ram 1500 lineup.

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Design Evolution: Concept vs. Production

The transformation from concept to production has led to noticeable design changes. While the concept truck exhibited a futuristic aesthetic, the production-ready Ram 1500 REV retains key design cues from the standard Ram 1500. The front fascia, featuring distinctive headlights and an updated grille, reflects modernized styling, but from the hood backward, the truck closely resembles its gas-powered counterpart.

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By maintaining a familiar design, Ram follows the approach used by Ford with its F-150 Lightning—positioning the new electric model as an extension of the existing truck lineup rather than a complete overhaul like the Chevrolet Silverado EV.

Interior Features and Technology

Inside, the Ram 1500 REV incorporates advanced technology and a premium design. A newly integrated 12-inch vertical touchscreen takes center stage, complemented by a fully digital gauge cluster. Additionally, a passenger-side dashboard screen, similar to those found in the Jeep Grand Cherokee and Wagoneer models, enhances the cabin experience.

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While Ram has not disclosed all interior details, it is expected that the truck will retain its reputation for offering one of the most refined and luxurious cabins in its segment. With high-end materials, spacious seating, and intuitive controls, the Ram 1500 REV is poised to set a new benchmark in the electric pickup segment.

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Performance and Expected Powertrain Options

While Ram has not yet released official specifications, the 1500 REV is built on the new STLA Frame platform, designed to support large electric vehicles. The truck is expected to feature multiple battery configurations, offering impressive power and range capabilities.

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Notably, Ram's Super Bowl ad titled “Premature Electrification” hinted at potential range-extending powertrain options. This suggests that Ram may introduce a hybridized solution, combining an internal combustion engine with an electric drivetrain to mitigate range limitations—an issue plaguing many fully electric trucks, especially during towing.

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Comparison With Competitors

As the Ram 1500 REV enters the electric pickup market, it faces stiff competition from industry heavyweights:

• Ford F-150 Lightning: Emphasizes familiarity and practicality, with multiple range options but struggles with towing efficiency.
• Chevrolet Silverado EV: Takes a more radical approach with an entirely new design and innovative features.
• Rivian R1T: Targets adventure enthusiasts with off-road capabilities and unique storage solutions.
• GMC Hummer EV: A high-performance electric truck with extreme off-road capabilities and luxury elements.
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Reservation and Availability

To secure early access, Ram has launched RamREV.com, allowing customers to reserve their spot for a refundable $100 deposit. This grants membership to the Rev Insider+ program, offering exclusive updates and early access to events.

The production model is scheduled to arrive in late 2024, with preorders expected to open later in 2023.

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What We Still Don’t Know

While Ram has revealed critical details about the 1500 REV’s design and features, several key aspects remain unknown:

• Official Range Estimates: How far will the electric truck go on a single charge?
• Towing and Payload Capacities: Will it match or surpass its gas-powered counterpart?
• Pricing Structure: How will it compare with competitors?
• Charging Speeds: What level of DC fast charging will be available?
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Conclusion

The 2024 Ram 1500 REV signals Ram’s commitment to electrification while maintaining the core attributes that truck buyers value. By balancing innovation with familiarity, Ram positions itself to compete strongly in the electric truck segment. As more details emerge, the 1500 REV could very well become one of the most compelling choices for truck enthusiasts looking to transition to electric power.

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