Home > News & Blogs > Sony Honda Afeela EV: $89,000 Model Arrives in 2027, First Deliveries Begin 2026
Sony Honda Afeela EV: $89,000 Model Arrives in 2027, First Deliveries Begin 2026
The Sony Honda Afeela 1: Redefining Electric Mobility
A Revolutionary Partnership in Electric Vehicles
The automotive world witnessed a groundbreaking collaboration when tech giant Sony joined forces with automotive leader Honda to create Sony Honda Mobility (SHM). Their first creation, the Afeela 1 electric sedan, represents a paradigm shift in what consumers can expect from personal transportation.
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Why the Afeela 1 Matters
This isn't just another electric vehicle—it's a mobile technology platform that blends:
- Sony's expertise in entertainment, imaging, and sensors
- Honda's decades of automotive engineering excellence
- Next-generation autonomous driving capabilities
- An immersive in-vehicle experience unlike any other
Technical Specifications and Performance
While SHM emphasizes the Afeela 1's technological features over raw performance numbers, the specifications reveal a capable electric luxury sedan:
Powertrain
Dual-motor AWD system producing approximately 480 horsepower
Battery
91 kWh capacity with up to 300 miles estimated range
Charging
150 kW max DC fast charging with built-in NACS (Tesla) port
Autonomous Tech
40+ sensors including cameras, lidar, radar, and ultrasonic
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Charging Compatibility and Infrastructure
The Afeela 1 comes standard with Tesla's North American Charging Standard (NACS) port, eliminating the need for adapters at most charging stations. This strategic decision provides owners with:
- Access to Tesla's extensive Supercharger network
- More compact charging hardware compared to CCS
- Future-proof compatibility as NACS becomes the industry standard
While its 150 kW maximum charging rate isn't class-leading, real-world testing will determine how this affects typical charging sessions.
The Future of In-Car Experience
SHM describes the Afeela 1 as pursuing "an interactive relationship between people and vehicles"—a vision that goes far beyond traditional driving dynamics.
Immersive Technology Features
The vehicle incorporates several groundbreaking technologies:
- Epic Games Unreal Engine for sensor visualization
- Advanced 3D audio system with seat-specific speakers
- Displays for every passenger position
- Proprietary active noise cancellation technology
- Potential for AR gaming experiences using vehicle data
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From Steering Wheel to Yoke: The Changing Interface
The Afeela 1 replaces traditional controls with:
- Aircraft-style yoke instead of a steering wheel
- Minimal physical buttons in favor of touch and voice controls
- Context-aware interfaces that adapt to driving mode
This design philosophy anticipates a near-future where autonomous driving reduces the need for constant driver input.
Sustainability and Material Innovation
The Afeela 1 represents more than technological advancement—it embodies SHM's commitment to environmental responsibility:
Eco-Conscious Construction
Approximately 70% of interior surfaces use sustainable materials including:
- Plant-derived textiles for seating surfaces
- Recycled plastics for trim components
- Reclaimed metals in structural elements
The vehicle's chassis and select body panels also incorporate recycled materials without compromising structural integrity—a testament to Honda's engineering expertise.
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Availability, Pricing, and Production
The Afeela 1 enters a competitive luxury EV market with a distinctive value proposition:
Production Timeline
- Manufacturing begins late 2025 in Ohio, USA
- Initial deliveries start mid-2026 to California residents
- National rollout expected by late 2026/early 2027
Model Variants and Pricing
Signature Trim
$102,900 starting MSRP
- 21-inch alloy wheels
- Full sensor suite
- Rear-seat entertainment
Origin Trim (2027)
$89,900 estimated starting price
- 19-inch wheels
- Standard autonomy features
- Core infotainment
Reservations are currently open through Sony Honda Mobility's website, with priority given to early adopters in initial launch markets.
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How the Afeela 1 Compares to Competitors
The luxury EV segment continues to grow, but the Afeela 1 carves its own niche:
Technology Differentiation
While competitors focus on range and performance, SHM emphasizes:
- Unparalleled in-car entertainment integration
- Advanced sensor suite for future autonomy
- Unique user interface experiences
Target Demographic
The Afeela 1 appeals specifically to:
- Tech enthusiasts seeking cutting-edge features
- Early adopters of autonomous technology
- Entertainment-focused consumers
- Environmentally conscious luxury buyers
The Future of Mobility According to Sony Honda
SHM's vision extends far beyond the Afeela 1. The partnership signals:
Long-Term Strategy
- Development of a comprehensive EV ecosystem
- Potential integration with Sony's entertainment properties
- Continuous over-the-air updates adding features
- Possible subscription services for content/functionality
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What This Means for Consumers
The Afeela 1 represents just the beginning of a new approach to personal transportation—one where vehicles become platforms for experiences rather than just means of conveyance. As autonomous technology matures, SHM is positioning itself to deliver the most compelling in-car experiences possible.
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Last Updated On May, 19-2025