2023 Chicago Auto Show: The 2024 Toyota Grand Highlander Takes Center Stage

Introduction: The Excitement of the Chicago Auto Show

The Chicago Auto Show never fails to impress automotive enthusiasts, showcasing the latest advancements in SUVs, trucks, and performance vehicles. This year, the spotlight shines on a highly anticipated model—the all-new 2024 Toyota Grand Highlander. With its combination of enhanced space, innovative technology, and fuel efficiency, it stands out as a top contender in the competitive three-row SUV segment.

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Unveiling the 2024 Toyota Grand Highlander

The 2024 Toyota Grand Highlander is an extended version of the well-known Highlander, offering a more spacious interior, upgraded technology, and superior comfort. Built on Toyota’s TNGA-K platform, it boasts increased length, width, and height to accommodate passengers and cargo more effectively.

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Why the Grand Highlander Stands Out

• Enhanced Interior Space: Unlike the standard Highlander, the Grand Highlander provides generous room in all three rows, ensuring comfort even for taller passengers.
• Impressive Cargo Capacity: With up to 98 cubic feet of cargo space when rear seats are folded, it rivals top competitors like the Hyundai Palisade and Kia Telluride.
• Advanced Technology: Features such as wireless Apple CarPlay and Android Auto, wireless charging, a digital instrument cluster, and a premium audio system elevate the driving experience.
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• Hybrid Efficiency: The available hybrid drivetrain offers a Toyota-estimated 34 mpg combined, making it a fuel-efficient choice among three-row SUVs.

Comparing the Grand Highlander to Its Rivals

Toyota's Grand Highlander directly competes with segment leaders like the Hyundai Palisade, Kia Telluride, and Honda Pilot. While these models have dominated the three-row SUV category, the Grand Highlander aims to challenge them with a more refined interior, hybrid efficiency, and Toyota’s reputation for reliability.

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Performance and Driving Dynamics

The Grand Highlander is available with multiple powertrain options, including a hybrid variant that balances power and efficiency. The suspension and steering are tuned for a smooth yet engaging driving experience, making long road trips comfortable for families.

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Safety Features and Driver Assistance

Equipped with Toyota Safety Sense 3.0, the Grand Highlander includes adaptive cruise control, lane-centering assist, blind-spot monitoring, and automated emergency braking, ensuring a secure and confident ride.

Luxury and Comfort Features

From heated and ventilated front seats to second-row sunshades and premium leather upholstery, the Grand Highlander prioritizes passenger comfort. Its spacious third row eliminates the usual cramped feeling, providing a true three-row SUV experience.

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The Future of Toyota’s SUV Lineup

The introduction of the Grand Highlander signals Toyota’s commitment to meeting consumer demands for larger, more versatile SUVs. It bridges the gap between the traditional Highlander and the full-size Sequoia, offering a perfect balance of space, efficiency, and advanced technology.

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Final Thoughts: Is the Grand Highlander the Best Choice?

For families seeking a spacious, fuel-efficient, and feature-rich three-row SUV, the 2024 Toyota Grand Highlander emerges as a top choice. With its impressive list of amenities, Toyota’s trusted reliability, and competitive pricing, it is set to make a significant impact in the SUV market.

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