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Toyota's New Black-Out Package: Affordable Style for Pickup Trucks
2019 Toyota SX Black-Out Package: Premium Style for Base Pickups
At the 2018 State Fair of Texas, Toyota unveiled a game-changing appearance package that brought premium styling to its most affordable trucks. The SX Black-Out Package transformed base-model Tacoma and Tundra pickups into head-turning street trucks without breaking the bank.
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The SX Package Concept
Toyota designed the SX Package to address a growing market demand - buyers wanting aggressive styling typically reserved for high-trim models, but at entry-level prices. This strategic move:
- Enhanced visual appeal of base SR/SR5 trims
- Created a distinctive "blacked-out" aesthetic
- Added only minimal cost to MSRP
- Appealed to younger truck buyers
Tacoma SR SX Package Details
2019 Tacoma SR SX ($560 Package)
- Unique 16" matte-black steel wheels
- Black door handles and mirror caps
- Black grille surround
- Black fender flares
- Debadged body (except 4×4 tailgate)
- Dark-tinted headlight housings
The Tacoma SX Package transformed the work-truck SR into a stealthy street machine, particularly popular with younger buyers who appreciated its murdered-out aesthetic at an accessible price point.
2019 Tundra SR5 SX ($1,630 Package)
- 18" gloss-black alloy wheels
- Black door handles and mirror caps
- Black grille surround
- Black headlight inserts
- Complete debadging
- Color-keyed bumper
The Tundra SX Package gave the base SR5 a premium appearance closer to the TRD Pro models, with the glossy black wheels and clean, badge-free styling making it a standout in parking lots.
Pricing and Value Proposition
What made the SX Package remarkable was its affordability compared to aftermarket alternatives:
- Tacoma SX: $560 added to SR's $26,770 base MSRP
- Tundra SX: $1,630 added to SR5's $34,320 base MSRP
- Factory warranty coverage on all components
- No aftermarket installation required
- Resale value protection versus aftermarket mods
For comparison, achieving similar looks through aftermarket parts would cost $2,000-$3,500 and potentially void portions of the factory warranty.
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The SX Package's Market Impact
The 2019 SX Packages represented a strategic shift in Toyota's pickup marketing:
- Sales Boost: Accounted for 18% of Tacoma SR and 12% of Tundra SR5 sales
- Demographic Shift: Lowered average buyer age by 3.2 years for equipped models
- Aftermarket Response: Inspired similar OEM packages from competitors
- Product Evolution: Led to today's more comprehensive TRD Sport packages
2024 Perspective: The SX Legacy
While Toyota discontinued the standalone SX Package after 2021, its influence remains:
- Current Offerings: TRD Sport packages now include blackout elements
- Industry Trend: Most manufacturers offer similar appearance packages
- Used Market: SX-equipped models command 5-7% premium
- Design Language: Inspired Toyota's current "Nightshade" editions
Ownership Considerations
For those considering a used 2019 with SX Package:
- Wheel Maintenance: Matte black finishes require special care
- Paint Protection: Black plastics may fade without treatment
- Documentation: Verify package with original window sticker
- Aftermarket Potential: Excellent base for further customization
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Last Updated On Oct, 08-2025