Key Insight: While Jeep enthusiasts continue modifying Wranglers into pickup trucks, official prototypes like the Crew Chief 715 suggest the automaker is developing a dedicated mid-size pickup that could combine classic styling with modern capability.
Modified Wrangler Pickups: Testing the Waters
The Jeep community has long demonstrated demand for a Wrangler-based pickup through countless aftermarket conversions. These modified vehicles typically feature:
- Shortened rear cabins with custom truck beds
- Reinforced frames to handle payload capacity
- Maintained off-road geometry from factory Wranglers
- Various bed length configurations (usually 4-5 feet)
Concept Vehicles Hinting at Jeep's Direction
Jeep has showcased several concept vehicles that may preview a production mid-size pickup, most notably during the annual Easter Jeep Safari in Moab, Utah. These professionally built prototypes serve multiple purposes:
Crew Chief 715: A Modern Military Inspiration
The striking Crew Chief 715 concept pays homage to Jeep's military heritage while incorporating contemporary design elements. Key features include:
- Distinctive forward-facing grille with military-style lighting
- Functional bed with integrated storage solutions
- Lifted suspension with aggressive off-road tires
- Patina-style paint scheme blending vintage and modern aesthetics
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Other Notable Concept Pickups
Jeep has revealed several other pickup concepts in recent years that demonstrate different design approaches:
- Scrambler Concept: A more production-friendly design with a modular soft-top system
- Gladiator Concept: Featuring a longer wheelbase and crew cab configuration
- J-12 Concept: Blending classic pickup proportions with Wrangler mechanicals
What We Know About the Production Model
While Jeep remains tight-lipped about official specifications, industry insiders and automotive analysts suggest the production model will likely:
- Share the Wrangler's proven 4x4 architecture
- Offer both two-door and four-door configurations
- Feature a bed length between 4.5-5.5 feet
- Maintain the Wrangler's removable top options
- Include the latest Uconnect infotainment systems
Competitive Landscape in the Mid-Size Truck Segment
A Jeep pickup would enter a fiercely competitive market segment currently dominated by:
- Toyota Tacoma
- Ford Ranger
- Chevrolet Colorado
- Nissan Frontier
Jeep's unique value proposition would center on unmatched off-road capability straight from the factory, a convertible option, and strong brand loyalty.
Technical Specifications We Expect
Based on current Wrangler platforms and concept vehicles, the production Jeep pickup will likely offer:
- Engine Options: 3.6L Pentastar V6, 2.0L Turbo, 3.0L EcoDiesel
- Transmission: 8-speed automatic or 6-speed manual
- 4x4 Systems: Command-Trac and Rock-Trac with available lockers
- Towing Capacity: Estimated 6,500-7,500 lbs
- Payload Capacity: Estimated 1,200-1,500 lbs
Design Language: Heritage Meets Modernity
Jeep's concept vehicles suggest the production pickup will blend classic styling cues with contemporary design elements:
- Upright grille maintaining the seven-slot signature
- Flared fenders accommodating large off-road tires
- Angular body lines for a rugged appearance
- Functional hood vents and recovery points
Off-Road Capabilities: Beyond the Competition
Where the Jeep pickup will truly differentiate is in its off-road prowess, likely featuring:
- Best-in-class approach/departure angles
- Available disconnecting sway bars
- Electronic locking differentials
- Skid plates for vital component protection
- Water fording capability exceeding 30 inches
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Potential Release Timeline and Pricing
While official announcements remain forthcoming, industry analysts predict:
- Possible unveiling within the next two model years
- Base model pricing starting in the mid-$30,000 range
- High-end trims potentially reaching $50,000+
- Initial production focusing on North American markets
Why Enthusiasts Are Excited
The Jeep pickup represents more than just another truck option—it promises to deliver:
- True open-air driving experience (removable tops/doors)
- Legendary Jeep trail capability in a utility package
- Customization potential matching the Wrangler's aftermarket support
- A unique lifestyle vehicle combining work and play