In 2002, Cadillac launched its "Break Through" ad campaign with Led Zeppelin’s "Rock and Roll" after The Doors backed out last minute. This iconic marketing move helped revitalize Cadillac’s image, blending classic rock with luxury automotive branding.

Cadillac's 2002 "Break Through" campaign, featuring Led Zeppelin's "Rock and Roll," marked a pivotal rebranding moment before shifting to Modernista's minimalist approach in 2006. This strategic evolution reflected changing consumer tastes and Cadillac's transition from nostalgia-driven to technology-focused marketing.

The automotive landscape is undergoing its most significant transformation in a century, with electric vehicles (EVs) at the forefront of this revolution. Among the most intriguing developments is BMW's foray into electrifying its iconic Mini Cooper lineup. However, as consumer demand grows, many enthusiasts are asking: Why isn't BMW producing more affordable electric Minis?

In a world where smartphones have become extensions of our hands, a disturbing reality has emerged from scientific testing: texting while driving may be significantly more dangerous than driving under the influence of alcohol. Recent controlled experiments reveal alarming differences in reaction times that could mean life or death on the road.

Porsche has officially unveiled its most anticipated model in years - the Macan compact SUV. Blending the brand's legendary sports car DNA with SUV practicality, the Macan promises to redefine expectations in the luxury compact SUV segment. Initial sketches reveal a stunning four-door crossover with a coupe-like silhouette that will challenge the Range Rover Evoque for design leadership.

In a remarkable turnaround for the brand, Mitsubishi's redesigned 2014 Outlander has earned the Insurance Institute for Highway Safety's (IIHS) highest honor - the Top Safety Pick+ designation. This achievement places the Outlander among an elite group of compact SUVs that have excelled in IIHS's rigorous testing protocol, including its challenging small overlap front crash test.

Honda, known worldwide for its reliable automobiles and power equipment, has embarked on an ambitious project that could redefine sustainable living - the Honda Smart Home. This groundbreaking research initiative in Davis, California demonstrates how future homes might seamlessly integrate with electric vehicles and renewable energy systems to create truly carbon-neutral living spaces.

A shocking new study reveals that web browsing while driving has surged by 65% in just three years, creating what safety experts are calling "the new face of distracted driving." The research, conducted by State Farm Insurance, shows smartphone use behind the wheel has evolved beyond texting to include dangerous social media browsing and internet surfing while driving.

In an unconventional approach to combat distracted driving, safety advocates have developed a powerful reverse psychology experiment that forces young drivers to experience the dangers of texting behind the wheel. The innovative campaign, captured in a viral video, reveals how even simple phone use dramatically impairs driving ability.