2016 Kia Optima Review: Evolutionary Styling Meets Premium Refinement
The Art of Subtle Evolution in Automotive Design
The 2016 Kia Optima represents a fascinating case study in automotive evolution. While its exterior changes might appear modest at first glance, this midsize sedan demonstrates how thoughtful refinements can enhance an already successful formula. When the third-generation Optima debuted, it revolutionized perceptions of the Kia brand with design cues reminiscent of premium European models. The 2016 iteration wisely preserves this winning aesthetic while introducing meaningful upgrades.
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Key Design Evolution Highlights
- Grille inspired by the flagship Kia K900 luxury sedan
- First application of adaptive front lighting in the Optima lineup
- Refined chrome accents (SXL trim) or matte metallic finishes (SX trim)
- Redesigned wheels with improved aerodynamic properties
Exterior Styling: Between Boldness and Restraint
Kia's design team faced a delicate balancing act with the 2016 Optima refresh. The previous generation's dramatic styling had become iconic, making radical changes potentially risky. The solution was an evolutionary approach that enhanced the existing design language without alienating loyal customers.
The SXL trim's chrome accents create a distinctive upscale appearance
The range-topping SXL trim continues Kia's tradition of bold styling with extensive chrome plating on:
- Signature tiger-nose grille surround
- Window trim and door handles
- Rear valance and bumper accents
- Distinctive "Turbo" badging
For buyers preferring a more understated aesthetic, the SX trim substitutes these chrome elements with sophisticated matte metallic finishes - a growing trend among luxury manufacturers seeking a more technical, performance-oriented appearance.
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Interior Transformation: A New Benchmark in Comfort
Where the exterior changes were measured, the 2016 Optima's cabin represents a more significant leap forward. Kia focused on elevating material quality and ergonomic improvements to compete with premium rivals.
SXL models feature Mercedes-rivaling Nappa leather upholstery
Interior Upgrade Highlights
The 2016 model introduces several notable improvements:
- Premium Materials: Expanded use of soft-touch surfaces across all trim levels
- Seating Redesign: New foam formulations and reinforced frames for enhanced comfort
- Dashboard Layout: Simplified horizontal design improves ergonomics
- Acoustic Package: Additional sound insulation for quieter cabin
Particular praise goes to the SXL's available diamond-stitched Nappa leather seats, which offer exceptional support and a truly premium tactile experience. The redesigned front seats proved so comfortable during initial testing that they rivaled offerings from established luxury brands.
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Technical Advancements Worth Noting
Beyond the visible changes, the 2016 Optima incorporated several technical improvements that promised enhanced real-world performance:
Performance Enhancements
- Tire Upgrade: Switch from Nexen to Michelin tires for improved grip
- Suspension Tuning: Revised damping for better ride comfort
- Steering Calibration: More precise electric power steering system
The switch to Michelin tires particularly interested automotive journalists, as previous Optima models had received criticism for their Nexen tires' performance in adverse conditions. While full evaluation would require road testing, this change suggested Kia was addressing one of the car's few weak points.
Market Positioning and Competitive Landscape
The 2016 Optima arrived during a transformative period for midsize sedans, as manufacturers balanced traditional values with emerging technologies. Kia's strategy focused on:
- Maintaining the model's design-led appeal
- Enhancing premium characteristics to justify pricing
- Addressing specific criticisms from previous model years
This approach allowed the Optima to compete effectively against segment stalwarts like the Toyota Camry and Honda Accord while offering more distinctive styling than those mainstream choices. The SXL trim in particular created a compelling alternative to entry-level luxury sedans at a more accessible price point.
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Design Philosophy: Why Evolution Worked
Kia's decision to refine rather than revolutionize the Optima's design proved prescient. The 2016 model demonstrated several advantages of evolutionary design:
Benefits of Evolutionary Design
- Preserves brand identity and customer loyalty
- Allows focused improvement on specific areas
- Reduces production costs versus complete redesign
- Maintains residual values by avoiding dramatic styling changes
While some enthusiasts hoped for more radical changes following Kia's teaser sketches, the production model's restrained updates ultimately served the brand well. The Optima maintained its position as one of Kia's best-selling models, proving that in the midsize sedan segment, thoughtful refinement often trumps revolution.
