What Women Want in Their Next Car

Women’s Influence on the Automotive Industry

Women are a dominant force in the car-buying market, influencing 85% of automotive purchases and accounting for 62% of all new car sales. Despite these figures, the auto industry has traditionally been male-dominated. However, that’s changing, as women take on leadership roles in design, engineering, and consumer advocacy.

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Historical Missteps by Automakers

Automakers have historically misjudged women’s car preferences. The 1950s Dodge La Femme, marketed with pink hues and matching accessories, flopped due to its stereotypical approach. Decades later, Volvo introduced the 2004 Your Concept Car, designed entirely by women. While innovative, the idea of a "special" car for women felt outdated, further emphasizing the need for inclusivity and practicality.

2018 Dodge Challenger SXT Plus RWD

$24950

Gas

37670 mi

Fair Deal  

0 (5)

2024 Acura MDX Type S

$64030

Gas

45002 mi

Very Good Deal  

4 (5)

2017 Buick Cascada

$18495

Gas

83815 mi

Good Deal  

0 (5)

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Practical Features Women Prioritize

Research reveals that women prioritize practicality, safety, and value over aesthetics. Here are the top features women look for in cars:

• Safety: Essential features include blind-spot monitors, adaptive cruise control, and excellent outward visibility.
• Comfort: Adjustable seats, tilt-and-telescoping steering wheels, and keyless entry enhance convenience.
• Fuel Efficiency: Women value hybrid or electric vehicles to save on costs and minimize gas station visits.
• Cargo Space: Ample trunk or SUV storage with hidden compartments is a daily necessity.
• Value: Extensive research helps women find the best deals while avoiding stereotypical sales tactics.

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Why Safety Tops the List

Women consistently rank safety as a top priority. Beyond standard airbags, they seek features like adaptive cruise control for highway safety, blind-spot monitors for lane changes, and adjustable seating for clear visibility. Technology plays a crucial role in providing peace of mind.

2018 Dodge Challenger SXT Plus RWD

$24950

Gas

37670 mi

Fair Deal  

0 (5)

2024 Acura MDX Type S

$64030

Gas

45002 mi

Very Good Deal  

4 (5)

2017 Buick Cascada

$18495

Gas

83815 mi

Good Deal  

0 (5)

See More

Comfort Redefined

Comfort goes beyond luxury interiors. Keyless entry and start eliminate the hassle of rummaging through bags for keys, while tilt-and-telescoping steering wheels allow precise adjustments for an ideal driving position. Features like backup cameras add ease to parking and reversing.

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Fuel Efficiency for Cost and Convenience

High fuel efficiency is essential for saving time and money. Women often gravitate toward hybrid or electric vehicles, which offer significant savings and reduce the need for frequent gas station stops. Electric vehicles also provide the convenience of at-home charging.

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Cargo Space for Everyday Needs

Practical storage solutions are indispensable. Women prefer vehicles with wide trunk openings, unobstructed storage, and hidden compartments for added security. SUVs with underfloor storage or retractable covers for valuables are especially appealing.

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Value and Trust in the Car-Buying Process

Women spend an average of 75 days researching cars—10 days longer than men. This reflects a desire to make informed decisions and avoid negative dealership experiences. Transparent pricing, personalized recommendations, and customer-focused platforms like MotorVero enhance trust and satisfaction.

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Women in Leadership Driving Change

Influential women such as Mary Barra, Chair and CEO of General Motors, are transforming the industry. Female journalists and reviewers also play a significant role, offering insights that shape consumer choices and hold automakers accountable.

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Find Your Perfect Car with MotorVero

MotorVero provides tools to match buyers with cars that suit their needs. Use features like the Fit Quiz or advanced search filters to find vehicles with the safety, comfort, and practicality you desire. Empower your car-buying journey with confidence and ease.

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