The Avenir Difference: Buick's Premium Sub-Brand
MotorVero takes an exclusive look at Buick's bold move into the luxury market with its Avenir sub-brand, starting with the impressive Enclave Avenir. This premium variant elevates the standard Enclave with sophisticated design elements and upscale features that rival established luxury brands.
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Exterior Enhancements That Command Attention
The Enclave Avenir distinguishes itself with several exclusive styling cues:
- Signature dark-tinted 3D mesh grille with integrated winged design
- Unique 20-inch polished aluminum wheels with Avenir badging
- Premium LED lighting elements with distinctive daytime running lights
- Exclusive color options including White Frost Tricoat and Dark Moon Blue Metallic
Interior Refinement: Where Luxury Meets Practicality
Step inside the Enclave Avenir and you're greeted by an environment that challenges conventional perceptions of Buick interiors. The cabin showcases:
Premium Materials Throughout
- Perforated leather upholstery with Avenir embroidery
- Authentic open-pore wood trim with seamless color transitions
- Piano-black accents on console and touchpoints
- QuietTuning technology for exceptional noise isolation
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Thoughtful Technology Integration
The Enclave Avenir features Buick's latest infotainment system with some notable improvements:
- 8-inch frameless touchscreen with improved resolution
- Intuitive interface with customizable home screen
- Wireless Apple CarPlay and Android Auto compatibility
- Available 4G LTE Wi-Fi hotspot
Family-Focused Functionality
What sets the Enclave Avenir apart from competitors is its blend of luxury and practical family-friendly features:
Enhanced Seating Flexibility
The second-row seating system represents a significant improvement over the standard Enclave:
- Extended sliding track for greater legroom adjustment
- Innovative tilt-and-slide function works with installed child seats
- One-touch entry system for third-row access
- Heated outboard second-row seats
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Third-Row Comfort Considerations
While the third row offers respectable space for the segment, there are some compromises:
- Added USB charging ports (now totaling six throughout cabin)
- Seat height remains low, potentially causing thigh support issues
- Improved headroom compared to previous generation
- Standard rear climate controls with independent settings
Driving Experience and Performance
The Enclave Avenir shares its powertrain with the standard model but adds subtle refinements:
| Engine | 3.6L V6 with direct injection |
| Horsepower | 310 hp @ 6,800 rpm |
| Torque | 266 lb-ft @ 2,800 rpm |
| Transmission | 9-speed automatic |
| Drivetrain | Front-wheel drive (AWD available) |
Ride Quality and Handling
The Avenir benefits from several chassis enhancements:
- Revised suspension tuning for improved ride comfort
- Standard active noise cancellation
- Available adaptive damping system
- Improved steering feel over standard Enclave
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Competitive Positioning and Value Proposition
The Enclave Avenir occupies an interesting space in the market, offering near-luxury features at a more accessible price point than European rivals:
Key Competitors
- Acura MDX Advance Package
- Lincoln Nautilus Reserve
- Volvo XC90 T5 Momentum
- Infiniti QX60 Luxe
Pricing Strategy
While exact pricing wasn't available at launch, industry analysts predict:
- Expected to command a $4,000-$6,000 premium over top Enclave trim
- Positioned below comparable European luxury models
- Strong value in terms of standard features
- Competitive lease options expected
