Home > News & Blogs > 2018 Nissan GT-R Starts at $102K – Is the Base Model a Smart Buy?
2018 Nissan GT-R Starts at $102K – Is the Base Model a Smart Buy?
The 2018 Nissan GT-R: Godzilla's "Budget" Pure Trim Shakes Up the Supercar Market
Key Takeaway: Nissan introduced a new entry-level GT-R Pure trim starting at $101,685 - $10,500 cheaper than the Premium model while retaining the legendary twin-turbo V6 and all-wheel drive performance that made Godzilla famous.
Breaking Down the 2018 GT-R Pricing Structure
Nissan's halo car continues its evolution with four distinct trim levels for the model year, each catering to different buyer priorities:
$72986 Gas 3 mi
Very Good
Deal
0
(5)
$15773427 electric 54466 mi
Fair
Deal
0
(5)
$6176 Gas 158183 mi
Good
Deal
5
(5)
2024 Lexus GX 550
Audi e-tron GT
2011 BMW 1 Series 128i
| Model | Starting Price | Key Differentiators |
|---|---|---|
| GT-R Pure | $101,685 | Base audio system, no active noise control, standard exhaust |
| GT-R Premium | $112,185 | Bose audio, titanium exhaust, active sound enhancement |
| Track Edition | $130,185 | Lightweight components, track-tuned suspension |
| NISMO | $177,185 | Hand-built engine, aerodynamic upgrades, racing components |
What the $600 Price Increase Buys You
All trumps received two notable upgrades for the model year:
- Apple CarPlay integration: Finally bringing smartphone connectivity to the GT-R's infotainment system
- New Kuro Night interior: Replaces the Ivory package with premium black upholstery and trim
The GT-R Pure: Strategic Cost-Cutting or True Performance Bargain?
Nissan's new base trim eliminates several luxury features to hit its $101,685 price point:
--TOP ADVERTISEMENT HERE--
What's Missing: Bose audio system, active noise cancellation, active sound enhancement, and the titanium exhaust found in Premium models. The Pure retains the same 565hp 3.8L twin-turbo V6, ATTESA E-TS all-wheel drive, and dual-clutch transmission as its more expensive siblings.
How the Pure Compares to Original GT-R Pricing
When the R35 GT-R debuted in 2009 at $77,840, it undercut European rivals by 30-50%. The 2018 Pure's $101,685 price reflects:
- 47% cumulative inflation since 2009
- Significant mechanical upgrades (120hp increase)
- Advanced driver assistance systems
- Improved interior materials
Performance That Justifies the Price
Despite its "budget" positioning, the GT-R Pure delivers supercar-slaying numbers:
| Specification | GT-R Pure | Porsche 911 Carrera S | Audi R8 V10 |
|---|---|---|---|
| 0-60 mph | 2.9s | 3.3s | 3.2s |
| Base Price | $101,685 | $113,300 | $169,900 |
| Horsepower | 565hp | 443hp | 532hp |
Who Should Consider the GT-R Pure?
This trim makes strategic sense for three types of buyers:
- Performance Purists: Those who prioritize driving dynamics over luxury amenities
- Mod Enthusiasts: Buyers planning aftermarket audio and exhaust upgrades
- Value Seekers: Shoppers cross-shopping used supercars versus new GT-Rs
The GT-R's Evolving Market Position
Once considered a giant-killer, the GT-R now competes differently:
$25900 Gas 73215 mi
Good
Deal
0
(5)
$50000 Petrol 63325 mi
Good
Deal
0
(5)
$79999 electric 43 mi
Good
Deal
0
(5)
2016 Jeep Wrangler Unlimited Sport 4WD
BMW 6 Series 640i Coupe RWD
2023 Jaguar I-PACE
Market Reality: While no longer the bargain it once was, the GT-R offers unique value through its hand-built VR38DETT engine and proven durability that eludes many European competitors. The Pure trim maintains this engineering excellence while improving accessibility.
Why the GT-R Still Matters in 2023
Fifteen years after its debut, the R35 platform remains relevant because:
- Mechanical overengineering allows for reliable high-power tuning
- All-wheel drive delivers all-weather capability
- The aftermarket supports everything from track builds to show cars
- Limited production maintains exclusivity
- --FIRST CONTENT ADVERTISEMENT HERE--
Ownership Experience Considerations
Prospective buyers should understand these GT-R realities:
| Factor | GT-R Advantage | Consideration |
|---|---|---|
| Maintenance Costs | Lower than European exotics | Higher than mainstream Nissans |
| Fuel Economy | 16/22 mpg (better than V8 rivals) | Premium fuel required |
| Technology | Proven, reliable systems | Lacks latest driver assists |
Conclusion: The Pure's Place in GT-R History
While the 2018 GT-R Pure represents a 30% price increase over the original R35, it delivers substantially more car. For driving enthusiasts who can live without luxury frills, this trim offers the essential Godzilla experience at the most accessible price point in years. As the R35 generation nears its end, the Pure serves as both an entry point and a reminder of what made the GT-R revolutionary.
$25900 Gas 73215 mi
Good
Deal
0
(5)
$50000 Petrol 63325 mi
Good
Deal
0
(5)
$79999 electric 43 mi
Good
Deal
0
(5)
2016 Jeep Wrangler Unlimited Sport 4WD
BMW 6 Series 640i Coupe RWD
2023 Jaguar I-PACE
Motorvero G-queen
Last Updated On Apr, 12-2025