The 2019 Subaru Ascent: Subaru's Bold Entry Into the 3-Row SUV Market

Subaru's Highly Anticipated Return to the 3-Row SUV Segment

After a prolonged absence following the discontinued Tribeca, Subaru is making a strategic comeback to the competitive three-row SUV market with the all-new 2019 Ascent. This debut represents more than just a new model - it's Subaru's calculated move to capture a share of America's fastest-growing vehicle segment.

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What We Know About the Ascent's Design

While Subaru has maintained tight secrecy around the production model, several design elements have emerged:

• Size: Positioned as Subaru's largest vehicle ever, surpassing the Outback in all dimensions
• Lighting: Horizontal taillight design consistent with the Ascent concept
• Platform: Built on Subaru's Global Platform with expected class-leading rigidity
• Capacity: True 7- or 8-passenger configurations confirmed

The Competitive Landscape: Ascent Enters a Crowded Field

The midsize three-row SUV segment represents one of the automotive market's most competitive battlegrounds. The Ascent will face established rivals including:

Learning From the Tribeca: How Subaru Adapted

Subaru's previous three-row offering, the Tribeca (2005-2014), struggled due to:

• Limited third-row space
• Polarizing design language
• Premium pricing out of sync with brand perception

Early indications suggest Subaru has addressed these issues with the Ascent through more conventional styling, competitive pricing, and a focus on practical family utility.

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What to Expect From the Production Model

While the Ascent concept showcased at the 2017 New York Auto Show provided design direction, several production-ready features are anticipated:

Powertrain Specifications

Industry analysts predict the Ascent will feature:

• Subaru's 2.4L turbocharged Boxer engine (likely 260-280 hp)
• Standard Symmetrical All-Wheel Drive
• CVT transmission with manual shift mode
• Estimated 5,000 lb towing capacity

Safety and Technology

As Subaru's new flagship, the Ascent should offer:

• Latest EyeSight Driver Assist Technology
• Available 8-inch infotainment display
• Standard Apple CarPlay/Android Auto
• Advanced rear-seat monitoring system
• 

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Market Positioning and Target Buyer

Subaru appears to be targeting two primary demographics with the Ascent:

1. Current Subaru Owners: Loyal customers needing more space as their families grow
2. Import SUV Shoppers: Buyers considering Honda, Toyota, and Volkswagen alternatives

Pricing Strategy

While official pricing won't be announced until closer to the 2018 launch, industry experts project:

• Base model starting around $31,000-$33,000
• Premium trim level near $38,000
• Touring package potentially reaching $42,000

Why the Ascent Matters for Subaru

The Ascent represents several strategic firsts for Subaru:

• First vehicle developed specifically for the North American market since the Tribeca
• Largest production vehicle in company history
• First application of new turbocharged Boxer engine in SUV
• Critical test of brand's ability to compete in mainstream family segment
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Production and Availability

The Ascent will be built at Subaru's Lafayette, Indiana plant with:

• Production beginning spring 2018
• First deliveries expected summer 2018
• Initial allocation prioritizing high-volume Subaru markets

Looking Ahead: The Future of Subaru's SUV Lineup

The Ascent's introduction signals Subaru's commitment to the utility vehicle market and may preview:

• Potential hybrid/electric SUV variants
• New design language for future models
• Expanded manufacturing capacity in North America

As the automotive world awaits the November 28 reveal, the 2019 Subaru Ascent already appears positioned to make waves in the competitive three-row SUV segment. With Subaru's reputation for safety, standard all-wheel drive, and growing brand loyalty, the Ascent could become the sleeper hit of 2018.

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