2020 Hyundai Veloster: A Turbocharged Hatchback That Defies Convention
The Veloster's Unique Proposition in the Hot Hatch Segment
Now in its second generation, the 2020 Hyundai Veloster continues to challenge hatchback conventions with its distinctive three-door configuration and performance-focused variants. While maintaining competitive pricing, Hyundai has strategically reshuffled features and transmission availability to better align with buyer preferences.
Key Updates for 2020:
- Manual transmission now limited to performance-oriented R-Spec and N variants
- Gloss-black exterior accents replace previous flat-black trim
- Expanded availability of blind spot monitoring system
- Standard tie-down hooks added across all trims
- Wireless charging available on more variants
Powertrain Options: From Efficient to Enthusiast-Grade
The 2020 Veloster lineup caters to diverse driving preferences with three distinct engine configurations:
Engine | Horsepower | Torque | Available Transmissions |
---|---|---|---|
2.0L Naturally Aspirated I4 | 147 hp | 132 lb-ft | 6-speed manual or 6-speed automatic |
1.6L Turbocharged I4 | 201 hp | 195 lb-ft | 6-speed manual or 7-speed DCT |
2.0L Turbocharged I4 (N variant) | 250 hp (275 hp with Performance Package) | 260 lb-ft (278 lb-ft with PP) | 6-speed manual only |
Notably, Hyundai has made the strategic decision to reserve manual transmissions exclusively for the performance variants. While the previous generation offered stick-shift availability in the premium Turbo Ultimate trim, market data revealed this configuration accounted for less than 1% of total Veloster sales.
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The Veloster N: A Purist's Performance Machine
The range-topping Veloster N remains uncompromising in its dedication to driving enthusiasts:
Performance Package Highlights:
- 25 additional horsepower (275 hp total)
- Upgraded 18" alloy wheels with Pirelli P-Zero tires
- Larger front brake rotors with performance pads
- Electronically controlled limited-slip differential
- Rev-matching function for seamless downshifts
Unlike competitors that increasingly favor dual-clutch automatics, Hyundai has maintained the Veloster N as a manual-only proposition. This commitment to three-pedal driving has earned the model cult status among enthusiasts who appreciate its direct mechanical connection and driver-focused dynamics.
Safety & Technology Enhancements
For 2020, Hyundai has democratized several premium features while maintaining the Veloster's accessible price point:
Expanded Standard Safety Features:
- Automatic emergency braking (standard on all but N model)
- Lane keeping assist
- Driver attention warning
- Blind spot monitoring (now on more trim levels)
Technology Upgrades:
- Wireless smartphone charging (available on more variants)
- 8-inch touchscreen with Apple CarPlay/Android Auto
- Available head-up display (automatic transmission models only)
- Premium Infinity audio system option
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Pricing Strategy & Market Positioning
The 2020 Veloster maintains its value proposition with minimal price adjustments:
Price Changes by Trim:
- Base 2.0: $10 decrease
- Turbo R-Spec: $100 increase
- Turbo Premium: $490 increase
- Veloster N: $250 increase
Destination charge decreased by $10 to $920, helping offset some trim-level price increases.
This pricing strategy positions the Veloster competitively against rivals like the Honda Civic Si, Volkswagen GTI, and Subaru WRX, while offering distinctive styling and the practicality of its asymmetric door configuration.