2024 Pickup Truck News: Owner Insights & Latest Models

What Truck Owners Really Love About Their Pickups

A recent industry survey of 2,500 pickup owners reveals why these vehicles inspire such loyalty:

--FIRST CAR LIST HERE--

Other notable findings include growing interest in hybrid powertrains (42% would consider) and increased demand for advanced towing technologies like trailer backup assist.

2024 Ram Heavy Duty Rodeo Edition: Western Luxury

Ram continues its Western-themed special editions with the new 2024 Rodeo Edition package for 2500 and 3500 Heavy Duty models. Key features include:

• Exclusive Copperhead exterior color with matte black accents
• Premium saddle leather interior with contrast stitching
• 20-inch polished aluminum wheels with Texas-inspired center caps
• Limited production: Just 2,500 units available nationwide

Pricing starts at $78,495 for the 2500 model and includes Ram's 6.7L Cummins turbodiesel with 1,075 lb-ft of torque.

Volkswagen's Electric Commercial Future

Following the debut of its ID Buzz Cargo concept, Volkswagen executives hint at commercial vehicle priorities:

• Electric cargo van likely by 2025 for North American market
• Pickup truck plans delayed until at least 2027
• Expected range: 250+ miles for commercial models
• Payload capacity: Targeting 1,800+ lbs for cargo version

The decision reflects changing commercial fleet demands and stricter emissions regulations affecting urban delivery vehicles.