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2025 Audi A8 Adds Foot Massage Luxury, but Full Self-Driving Still Missing
The 2019 Audi A8: A Masterclass in Luxury Automotive Innovation
In the competitive realm of flagship luxury sedans, manufacturers continually push boundaries to deliver increasingly opulent experiences. The redesigned 2019 Audi A8 stands as a testament to this pursuit, blending cutting-edge technology with indulgent comfort features that redefine expectations in the premium automotive segment.
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Self-Driving Technology: Promises and Realities
One of the most anticipated aspects of the 2019 Audi A8 was its promised conditional self-driving capability, originally slated to be part of Audi's groundbreaking Traffic Jam Pilot system. Announced in 2017 as the industry's first Level 3 autonomous driving system in a production vehicle, this technology promised to revolutionize highway commuting.
Understanding Autonomous Driving Levels
The SAE International defines six levels of driving automation (0-5). Level 3, or "conditional automation," means the vehicle can handle all driving tasks in specific conditions while monitoring the environment, allowing drivers to disengage from driving temporarily.
However, American buyers faced disappointment as Audi confirmed the Traffic Jam Pilot system wouldn't be available at launch in the U.S. market. The automaker cited regulatory complexities and infrastructure variations across states as primary reasons for this decision.
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Instead, the U.S.-spec 2019 A8 launched with Level 2 capabilities, matching systems already available from competitors. This includes:
- Adaptive cruise control with stop-and-go functionality
- Lane centering assistance
- Automatic emergency braking
- Traffic sign recognition
Cutting-Edge Hardware for Future-Readiness
Despite the delayed autonomous features, the 2019 A8 boasts impressive hardware that positions it as a technological leader:
| Feature | Description | Innovation |
|---|---|---|
| Laser Scanner | World's first in production vehicle | Enhances object detection up to 250 meters |
| Front Radar System | Improved long-range detection | Works at speeds up to 155 mph |
| Camera System | High-resolution 3D imaging | Better pedestrian and cyclist detection |
Unparalleled Luxury and Comfort
Where the A8 truly shines is in its commitment to passenger comfort and opulence. The 2019 model introduced features that elevate the luxury sedan experience to new heights:
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Executive Rear Seat Comfort Package
For $7,550, this package transforms the A8's rear cabin into a first-class lounge, featuring:
- Individual rear bucket seats with multiple massage programs
- Heated, ventilated, and power-adjustable seating
- The now-famous massaging footrest (heated, of course)
- Rear seat entertainment system with dual displays
- Fold-out tables and refrigerated compartment
Performance and Powertrain Options
The 2019 A8 launched with a single powertrain option in the U.S., with more variants promised later:
Standard Powertrain
- 3.0L TFSI V6 engine with turbocharging
- 335 horsepower @ 5,000-6,400 rpm
- 369 lb-ft of torque @ 1,370-4,500 rpm
- 48V mild hybrid system for efficiency
- Quattro all-wheel drive standard
- 8-speed Tiptronic automatic transmission
Future Powertrain Options
Audi announced additional engine choices would follow, including:
- 4.0L TFSI V8 (anticipated 453 hp)
- W12 engine for ultimate performance
- Plug-in hybrid variants for eco-conscious buyers
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Innovative Safety Systems
The 2019 A8 introduced several groundbreaking safety technologies:
Predictive Active Suspension
This revolutionary system can detect impending side impacts and raise the vehicle by 3.1 inches in under 0.5 seconds, directing crash forces to stronger areas of the chassis and improving occupant protection.
Other notable safety features include:
- Enhanced exit warning system that prevents door opening into traffic
- Intersection collision assist
- Night vision with pedestrian and animal detection
- 360-degree camera system with automatic parking
Technology and Infotainment
The 2019 A8's cabin showcases Audi's latest MMI Touch Response system:
- Dual touchscreen displays (10.1" upper, 8.6" lower)
- Haptic feedback for touch inputs
- Customizable digital instrument cluster (Virtual Cockpit)
- Advanced voice control with natural language processing
- 4G LTE connectivity with Wi-Fi hotspot
- Bang & Olufsen 3D Advanced Sound System (optional)
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Pricing and Value Proposition
The 2019 Audi A8 positioned itself competitively in the luxury flagship segment:
| Model | Starting MSRP | Key Differentiators |
|---|---|---|
| 2019 Audi A8 | $84,795 | Standard air suspension, advanced tech |
| BMW 7 Series | $86,450 | Sportier handling, gesture control |
| Mercedes-Benz S-Class | $91,250 | Most luxurious rear seat experience |
Fully loaded examples with all available options could exceed $120,000, still below comparable configurations from German rivals.
Market Position and Competition
The 2019 A8 entered a fiercely competitive segment dominated by:
- BMW 7 Series:
More driver-focused with sharper handling- Mercedes-Benz S-Class:
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- Lexus LS:
Alternative styling with hybrid emphasis- Porsche Panamera:
Sportier four-door option
The A8 carved its niche with superior technology integration and understated elegance, appealing to buyers who valued innovation over ostentation.
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Ownership Experience
Audi complemented the A8's impressive hardware with premium ownership benefits:
- Complimentary scheduled maintenance for first year
- 24/7 roadside assistance
- Exclusive concierge services for top-tier models
- Advanced telematics with remote features
Conclusion: A Technological Tour de Force
The 2019 Audi A8 represents a significant leap forward in luxury sedan design, blending innovative technology with sumptuous comfort. While its full autonomous capabilities await regulatory approval, the vehicle stands as one of the most advanced production cars available, offering:
- Class-leading driver assistance systems
- Unmatched interior luxury and customization
- Future-ready architecture for coming technologies
- Competitive pricing in the flagship segment
For discerning buyers seeking the perfect balance of technology, comfort, and understated elegance, the 2019 Audi A8 presents a compelling choice in the ultra-competitive luxury sedan market.
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Last Updated On Jun, 23-2025