2025 Lincoln Aviator Review: A Luxurious Mid-Size SUV, but Is the Black Label Worth It?

Introduction

The 2025 Lincoln Aviator remains a strong contender in the mid-size luxury SUV segment, offering a blend of premium styling, modern technology, and a powerful engine. However, with a price tag that can approach six figures in its highest trim, potential buyers might question whether the Black Label edition justifies its cost. In this review, we break down the strengths, weaknesses, and overall value of the 2025 Lincoln Aviator, comparing it to its key competitors, including the Genesis GV80.

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What Sets the 2025 Lincoln Aviator Black Label Apart?

The Black Label trim represents the pinnacle of Lincoln’s Aviator lineup. Starting at approximately $88,000, it includes nearly every available package, making it the most feature-rich version of the SUV. Some key additions include:

• 30-way adjustable front seats with massage functionality
• Revel Ultima 3D Audio System with 28 speakers
• Standard all-wheel drive (AWD)
• 22-inch wheels
• Class III tow hitch with 5,000-pound maximum towing capacity
• Air glide suspension for a smoother ride
• Heated and ventilated seats in the first and second rows

Additionally, buyers can select from three exclusive Black Label interior themes: Flight, Invitation, or Moonbeam. Each theme incorporates unique materials, stitching, and color palettes to enhance the cabin’s luxury feel.

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Exterior and Interior Design

Refined Exterior Updates

The 2025 Lincoln Aviator receives subtle exterior refinements, including a sleeker front fascia and updated LED lighting. Buyers opting for the $7,250 Black Label Special Edition Package get additional perks such as:

• Exclusive 22-inch wheels
• Black-painted exterior trim
• Body-colored lower front and rear trim
• Black-painted roof for a bolder, more aggressive look

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Luxury Meets Functionality Inside

Stepping inside, the Aviator delivers a sense of refinement with high-quality materials, leather upholstery, and open-pore wood accents. A redesigned 12.4-inch digital instrument cluster and a 13.2-inch center touchscreen bring a modern feel, though some usability issues remain. The touchscreen’s placement and reliance on digital climate controls may frustrate drivers who prefer physical buttons.

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Performance and Driving Experience

Under the hood, the 2025 Lincoln Aviator is powered by a 3.0-liter twin-turbocharged V6 engine producing 400 horsepower and 415 lb-ft of torque. Paired with a 10-speed automatic transmission, it delivers solid acceleration and respectable towing capability.

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Fuel Efficiency

The Aviator achieves an EPA-estimated fuel economy of 17 mpg city, 25 mpg highway, and 20 mpg combined. While premium fuel is recommended for optimal performance, the SUV can run on regular unleaded gasoline.

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Handling and Comfort

The air glide suspension helps absorb larger bumps, but the ride is somewhat compromised by road noise and the firm setup of the 22-inch wheels. Despite its luxury branding, the Aviator’s handling feels less composed than competitors like the Genesis GV80 or BMW X5.

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Technology and Safety Features

The 2025 Aviator integrates advanced technology, including the newly available BlueCruise semi-autonomous hands-free driving system. While it enhances long-distance comfort, it lacks automatic lane changes, a feature available in Cadillac’s Super Cruise.

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Key Safety Features

• Adaptive cruise control with stop-and-go functionality
• Lane-keeping assist
• Automatic emergency braking
• Blind-spot monitoring
• 360-degree camera system

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Comparison: Lincoln Aviator vs. Genesis GV80

The Genesis GV80 stands as the Aviator’s closest competitor, offering a more refined driving experience and luxurious interior. While the GV80’s third-row seating is limited to specific trims, it outshines the Aviator in ride comfort and overall value. If a third row is a necessity, the Aviator may be the better choice, but for buyers prioritizing luxury, the GV80 presents a compelling alternative.

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Final Verdict: Is the Black Label Worth It?

While the 2025 Lincoln Aviator Black Label offers a premium experience, its high price tag makes it a tough sell compared to competitors. For those drawn to its styling and features, a lower trim level with select package add-ons may offer better value. At nearly $100,000, there are more refined options available, including the Genesis GV80 and BMW X5.