2026 Genesis G90: Refined Luxury with Cutting-Edge Updates

What's New for 2026: Subtle Yet Significant Upgrades

The 2026 Genesis G90 builds upon its reputation as a world-class luxury sedan with several carefully considered updates:

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• Advanced wiper system: New flat-blade windshield wipers with integrated washers for improved visibility
• Enhanced safety alerts: Updated warning sounds for blind spot monitoring, lane departure assist, and parking sensors
• Refined cabin materials: Even more premium interior finishes throughout (available in select trims)
• Software improvements: Latest version of Genesis' infotainment system with smoother operation

While these changes might seem minor, they demonstrate Genesis' commitment to continuous improvement in their flagship sedan.

Power and Performance: Two Potent Powertrain Options

The 2026 G90 continues to offer buyers a choice between two sophisticated engine configurations, both paired with an eight-speed automatic transmission and standard all-wheel drive:

*Based on 2025 EPA estimates; 2026 figures not yet available

The mild-hybrid system provides not just extra power but also smoother stop-start operation and marginally better fuel efficiency in city driving conditions.

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Pricing and Availability: Premium Positioning

The 2026 Genesis G90 maintains its position in the upper echelon of luxury sedans with the following pricing structure (including destination):

• 3.5T AWD: $94,150 MSRP
• e-SC MHEV AWD: $104,450 MSRP

While these prices represent an increase over the previous model year, the G90 continues to undercut German rivals like the Mercedes-Benz S-Class and BMW 7 Series while offering comparable luxury and technology.

Why the 2026 G90 Stands Out in the Luxury Segment

The Genesis G90 has consistently impressed automotive journalists and luxury buyers alike with its combination of:

• Exceptional value: More standard features than competitors at lower price points
• Korean craftsmanship: Meticulous attention to detail in fit and finish
• Advanced technology: Cutting-edge driver assistance and infotainment systems
• Distinctive design: Bold yet elegant styling that stands apart from European offerings

The 2026 updates, while subtle, further refine what was already one of the most compelling luxury sedan propositions on the market.

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Competitive Landscape: How the G90 Compares

When cross-shopping luxury flagships, the 2026 Genesis G90 holds its own against established competitors:

The G90's strongest selling points remain its generous standard equipment list and lower cost of ownership compared to German rivals, while offering similar levels of luxury and performance.

Ownership Experience: What Buyers Should Know

Genesis continues to redefine luxury ownership with its customer-focused approach:

• Complimentary maintenance: 3 years/36,000 miles of scheduled maintenance
• Valet service: At-home pickup and delivery for service appointments
• Generous warranty: 10-year/100,000-mile powertrain coverage
• Concierge support: Dedicated assistance for Genesis owners
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This white-glove treatment helps justify the G90's premium pricing and builds brand loyalty among luxury buyers.

Future Outlook: The G90's Place in Genesis' Strategy

As Genesis expands its electric vehicle offerings, the G90 remains an important halo vehicle for the brand:

• Serves as a technology showcase for Genesis' latest innovations
• Maintains brand presence in the traditional luxury sedan segment
• Provides a bridge to future electric flagships like the upcoming Genesis G90e
• Demonstrates the brand's commitment to internal combustion excellence

While electrification is inevitable, the 2026 G90 proves there's still room for refinement in premium internal combustion vehicles.