The Dodge Challenger SRT Demon: An 840HP Limited-Edition Masterpiece
Key Facts: Only 3,000 units produced • 840 horsepower • 0-60 mph in 2.3 seconds • Exclusive to 2018 model year • MSRP starts at $86,090
In the pantheon of American muscle cars, few vehicles have generated as much excitement as the Dodge Challenger SRT Demon. This limited-production, drag-strip dominating machine represents the pinnacle of Dodge's performance engineering, packing an unprecedented 840 horsepower into a production car that's street legal yet built for quarter-mile domination.
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Exclusive Production and Allocation Details
Dodge has confirmed production will be strictly limited to just 3,000 units for the U.S. market - an extremely small number considering the automaker sells over 60,000 Challengers annually. This exclusivity makes the Demon one of the most sought-after modern muscle cars ever produced.
Dealer Allocation System
Not all Dodge dealers will have the opportunity to sell the SRT Demon. FCA has implemented strict qualification requirements:
- Dealers must have sold at least two Challenger or Charger SRT Hellcats in the past 12 months
- Allocations are based on sales performance of high-performance Dodge models
- Each qualified dealer receives a limited number of build slots
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The Ordering Process: How to Secure Your Demon
Securing one of these limited-edition performance machines requires navigating a carefully structured ordering process designed to prioritize serious buyers.
Verified Sold Orders
FCA implemented a unique "verified sold order" system for the Demon:
- Each order requires documentation signed by dealer, customer, and notary
- Build scheduling prioritizes orders at or below MSRP
- Price must be specified in the customer contract
Demon Concierge Service
FCA established a special concierge service (800-998-1110) and dedicated webpage to help customers track their vehicle's production status and delivery timeline.
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Pricing Strategy and Market Realities
With a starting MSRP of $86,090, the Demon represents significant value for its performance capabilities. However, market dynamics for limited-production vehicles often lead to pricing variations.
MSRP vs. Market Adjustments
FCA has implemented measures to discourage excessive dealer markups:
- Orders at or below MSRP receive production priority
- Customers paying above MSRP must acknowledge the delay in writing
- The automaker encourages dealers to use the Demon as a halo vehicle rather than pure profit generator
Despite these measures, industry experts anticipate many Demons will sell for significant premiums given the limited production numbers and intense collector interest.
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Technical Specifications and Performance
Beyond its exclusivity, the Demon stands as a technical marvel in production car performance:
- Engine: Supercharged 6.2L HEMI® V8 producing 840 hp (with race fuel)
- Acceleration: 0-60 mph in 2.3 seconds (fastest production car at launch)
- Quarter Mile: 9.65 seconds at 140 mph
- Special Features: Drag radial tires, transbrake, torque reserve system
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Why the Demon Matters in Automotive History
The SRT Demon represents a significant milestone in several ways:
- Pushes boundaries of what's possible in a street-legal production car
- Serves as a technological showcase for Dodge performance engineering
- Continues the legacy of limited-edition American muscle cars
- Likely to become a future collector's item due to exclusivity
Collector's Perspective
With only 3,000 units produced and no plans for continuation, the Demon is positioned to follow the appreciation trajectory of other limited-edition performance cars. Its unique features and documentation process add to its collectibility.
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How to Increase Your Chances of Acquiring a Demon
For serious buyers, several strategies can improve the odds of securing one of these rare vehicles:
- Establish relationships with high-volume Dodge performance dealers
- Be flexible on color and options to match dealer allocations
- Consider joining Dodge enthusiast groups for potential leads
- Be prepared to move quickly when allocations become available
While the initial production run has concluded, these limited-edition vehicles occasionally surface in the collector car market, often commanding significant premiums over their original MSRP.
