Dodge Power Dollars: Unprecedented $10-Per-Horsepower Savings on Performance Models

The Ultimate Horsepower-Based Discount Program

In an innovative move that's shaking up the automotive market, Dodge has launched its groundbreaking "Power Dollars" promotion, offering performance enthusiasts an unprecedented $10 discount for every horsepower in select 2019 models. This bold initiative represents one of the most transparent and potentially lucrative incentive programs in recent automotive history, directly tying savings to engine performance metrics.

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Detailed Savings Breakdown by Model

The Power Dollars program creates a sliding scale of savings that rewards customers who opt for higher-performance variants. Here's how the numbers break down across Dodge's lineup:

Dodge Charger Series

• Charger SXT (292 hp): $2,920 discount on $30,965 MSRP (9.4% savings)
• Charger R/T (370 hp): $3,700 discount on $35,745 MSRP (10.4% savings)
• Charger SRT Hellcat (707 hp): $7,070 discount on $67,290 MSRP (10.5% savings)

Dodge Challenger Series

• Challenger SXT (303 hp): $3,030 discount on $29,735 MSRP (10.2% savings)
• Challenger R/T Scat Pack (485 hp): $4,850 discount on $40,990 MSRP (11.8% savings)
• Challenger SRT Hellcat Redeye (797 hp): $7,970 discount on $71,590 MSRP (11.1% savings)

Dodge Durango Series

• Durango SXT (293 hp): $2,930 discount on $32,395 MSRP (9% savings)
• Durango R/T (360 hp): $3,600 discount on $42,395 MSRP (8.5% savings)
• Durango SRT (475 hp): $4,750 discount on $63,995 MSRP (7.4% savings)

Strategic Implications of the Power Dollars Program

This promotion represents more than just aggressive pricing—it's a strategic masterstroke that accomplishes several business objectives simultaneously:

Inventory Management

The 2019 model year vehicles represent aging inventory that Dodge needs to clear to make way for updated models. By creating a horsepower-based incentive, Dodge cleverly ensures that the highest-value vehicles (which typically linger longest on dealer lots) receive proportionally larger discounts.

Brand Positioning

The Power Dollars campaign reinforces Dodge's identity as the performance brand within the FCA (Fiat Chrysler Automobiles) portfolio. By literally putting a dollar value on horsepower, Dodge underscores its commitment to power and performance as core brand values.

Competitive Differentiation

While competitors offer flat rebates or percentage-based discounts, Dodge's horsepower-tied incentive creates a unique value proposition that's easily understood and highly memorable in the crowded automotive marketplace.

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Consumer Considerations and Buying Strategies

For performance-minded buyers, the Power Dollars program presents an exceptional opportunity, but smart shoppers should consider several factors:

Maximizing Your Savings

• Focus on high-performance trims: The discount percentage increases significantly with SRT and Hellcat models
• Compare against standard incentives: Ensure the Power Dollars offer exceeds any existing rebates
• Negotiate from the discounted price: Use the Power Dollars savings as a starting point for further dealer negotiations

Long-Term Value Considerations

• Resale implications: High-performance models typically retain value better than base trims
• Insurance costs: More powerful vehicles often carry higher insurance premiums
• Fuel economy: The performance models qualifying for largest discounts have significantly higher fuel consumption

Program Limitations and Exclusions

While the Power Dollars program offers substantial savings, it's important to understand its boundaries:

Vehicle Eligibility

The promotion applies exclusively to 2019 model year Dodge Challenger, Charger, and Durango vehicles. Notably excluded are:

• Dodge Grand Caravan minivans
• Dodge Journey SUVs
• All 2020 model year vehicles
• Previous model years

Time Limitations

While Dodge initially announced the program would run through the end of the year, the automaker reserves the right to adjust or terminate the offer based on monthly sales performance. This creates potential urgency for buyers seeking maximum savings.

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Comparative Analysis Against Competitor Offers

When benchmarked against incentives from rival manufacturers, Dodge's Power Dollars program stands out for several reasons:

Transparency

Unlike complex rebate structures or regional variations, the $10-per-horsepower calculation is easily understood and consistently applied nationwide.

Performance Focus

Most competitor incentives offer flat amounts across model lines or favor base trims. Dodge's approach uniquely rewards performance-oriented buyers.

Scalable Benefits

The sliding scale means customers automatically receive proportionally larger discounts when opting for more expensive, higher-performance variants.

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Frequently Asked Questions

Can the Power Dollars discount be combined with other incentives?

Dodge typically allows stacking of eligible incentives, but final combinations depend on regional promotions and dealer participation. Always verify with your local dealership.

Does the discount apply to leased vehicles?

Yes, the Power Dollars allowance can be applied to both purchases and leases, potentially reducing capitalized costs and monthly payments.

How does this promotion compare to traditional percentage discounts?

For performance models, the Power Dollars offer generally exceeds standard percentage discounts. On base trims, the difference may be less significant.

Are there any special financing rates with this promotion?

While primarily a cash allowance program, some dealers may offer complementary financing specials. These vary by region and credit qualifications.

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Expert Recommendations for Buyers

Based on market analysis and consumer trends, we recommend the following approach for buyers considering this promotion:

Target the Challenger SRT Hellcat Redeye

With its massive 797-hp engine generating a $7,970 discount, this model delivers the absolute maximum savings under the program while offering exceptional performance value.

Consider Certified Pre-Owned Alternatives

For buyers who can't find their preferred 2019 model, Dodge's CPO program offers extended warranties on pre-owned vehicles, sometimes at better value propositions.

Time Your Purchase

As model year-end approaches, dealers may become more flexible with additional discounts to clear remaining 2019 inventory.

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The Bottom Line

Dodge's Power Dollars promotion represents one of the most creative and potentially rewarding incentive programs in recent automotive history. By directly tying discounts to engine performance, Dodge accomplishes multiple objectives: clearing 2019 inventory, reinforcing brand identity, and creating compelling value propositions across its performance lineup.

For serious performance enthusiasts, the program offers particularly strong value on SRT and Hellcat models, where the absolute dollar savings reach nearly $8,000. Even for buyers considering base trims, the $10-per-horsepower calculation delivers respectable discounts that merit consideration against competing vehicles.

As with any major purchase, consumers should evaluate their total cost of ownership, including insurance, fuel, and maintenance, rather than focusing solely on the upfront discount. When these factors align with a buyer's priorities, the Power Dollars promotion can deliver exceptional value on some of the most exciting performance vehicles available today.