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Lexus Embraces Bold New Design in the Latest RX
The Revolutionary Redesign of the Lexus RX: Redefining Luxury Crossovers
Lexus has dramatically transformed its design philosophy, moving far beyond its reputation for conservative luxury vehicles. The groundbreaking redesign of the RX crossover marked a pivotal moment for the brand, introducing bold styling cues and innovative features that challenged conventional notions of premium SUVs. As Lexus's best-selling model globally, the RX's complete transformation represented a significant gamble that ultimately paid off, attracting new buyers while maintaining its loyal customer base.
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Radical Exterior Design: Breaking the Luxury Mold
The redesigned RX made an immediate visual impact with its sharp, angular styling that departed completely from the smooth, rounded contours of previous generations. The most striking element—Lexus's signature spindle grille—was executed with particular boldness on the RX, creating an aggressive yet sophisticated front fascia that became instantly recognizable.
Key Exterior Design Features:
- Spindle Grille Evolution: Available in two distinct designs—the mesh-style F Sport version and a more conventional luxury variant
- Floating Roof Design: Innovative D-pillar treatment creating a visually striking suspended roof effect
- Athletic Profile: Forward-raked liftgate glass enhancing the crossover's dynamic appearance
- Advanced Lighting: Standard LED lighting with available triple-beam LED headlights
- Wheel Options: Range of alloy wheel designs from 18 to 20 inches
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While Lexus executives acknowledged the divisive nature of the brand's new design direction, they emphasized its importance in establishing a distinctive identity in the competitive luxury segment. The RX's proportions proved particularly well-suited to these bold styling elements, avoiding the visual excess that some critics noted in smaller Lexus models.
Innovative Convenience Features
The RX introduced several clever technological solutions to enhance owner convenience, including a unique hands-free power liftgate system. Unlike competing systems requiring foot gestures, the RX's liftgate could be activated simply by holding a hand near the rear Lexus emblem—an intelligent solution for when hands are full with packages or groceries.
Standout Convenience Technologies:
- Advanced keyless entry with approach detection
- Available power-folding rear seats with memory function
- Rain-sensing wipers with de-icer function
- Acoustic glass for reduced cabin noise
- Available head-up display with customizable information
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Thoughtfully Designed Interior Space
Inside, the RX presented a driver-focused cockpit with premium materials and exceptional attention to detail. Lexus made significant improvements in ergonomics, moving away from the touch-sensitive controls that had drawn criticism in previous models and returning to physical buttons for critical climate control functions.
Interior Highlights:
- Driver-Centric Layout: Wide center console creating a cockpit-like environment
- Premium Controls: Chrome-trimmed switches and knobs with precise operation
- Infotainment System: Available 12.3-inch widescreen display with Remote Touch interface
- Seating Comfort: Available semi-aniline perforated leather upholstery
- Cabin Quietness: Extensive sound-deadening materials and acoustic glass
The RX maintained Lexus's reputation for exceptional build quality, with tight panel gaps, perfectly aligned trim pieces, and materials that surpassed many European competitors in tactile quality. The available ambient lighting with multiple color options further enhanced the premium cabin experience.
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Passenger Comfort and Versatility
While maintaining similar exterior dimensions to its predecessor, the redesigned RX offered improved interior packaging. The rear seat featured multiple adjustments including fore/aft sliding (up to 5.9 inches) and reclining backrests, allowing passengers to optimize their comfort on long journeys.
Rear Seat Features:
- Power-reclining function (available)
- 40/20/40 split-folding configuration
- Integrated rear sunshades
- Available heated outboard seating
- Dual USB charging ports
The cargo area maintained excellent utility despite the sloping rear glass, with 18.4 cubic feet of space behind the rear seats and up to 56.3 cubic feet with seats folded. The available hands-free liftgate made loading easier, while thoughtful touches like grocery bag hooks and underfloor storage added everyday practicality.
Technology and Safety Innovations
The RX debuted Lexus's latest safety and technology features, many of which trickled down from the brand's flagship LS sedan. The available Lexus Safety System+ bundled several advanced driver assistance features that were just beginning to appear in the luxury segment.
Advanced Technology Features:
- Lexus Safety System+: Pre-collision system with pedestrian detection, lane departure alert, intelligent high beams, and dynamic radar cruise control
- Parking Assist: Available 360-degree camera system with perimeter scan
- Infotainment: Available 12.3-inch display with navigation and Mark Levinson premium audio
- Connectivity: Lexus Enform with mobile app integration and remote vehicle access
- Driver Aids: Blind spot monitoring with rear cross-traffic alert
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Market Impact and Legacy
The bold redesign of the RX proved enormously successful in the marketplace, attracting younger buyers to the Lexus brand while maintaining its core luxury customers. The striking design became a hallmark of Lexus's new identity, influencing subsequent models across the lineup.
Industry analysts noted that the RX's success validated Lexus's decision to embrace controversial styling, proving that luxury buyers were ready for more expressive designs in the premium SUV segment. The model continued to dominate its category, outselling European competitors by significant margins and maintaining Lexus's reputation for reliability and customer satisfaction.
The RX's transformation also influenced the entire midsize luxury SUV segment, with competitors subsequently introducing more adventurous designs in their own vehicles. The model's perfect blend of bold styling, advanced technology, and Lexus's traditional strengths in refinement and quality created a template that would guide the brand's future product development.
Why the Redesigned RX Stands Out
The RX's comprehensive redesign succeeded by balancing multiple priorities exceptionally well:
- Design Courage: Willingness to break from conservative luxury norms while maintaining premium appeal
- Technology Integration: Advanced features implemented with intuitive operation
- Practical Luxury: Premium materials and craftsmanship combined with everyday usability
- Brand Evolution: Successful transition of Lexus's identity while retaining core values
The RX demonstrated that a mainstream luxury vehicle could embrace bold design without alienating traditional buyers, creating a new paradigm that would influence the entire automotive industry. Its success proved that risk-taking in design could be commercially viable when executed with precision and attention to customer needs.
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Last Updated On Aug, 12-2025