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Q3 Truck Sales Report: Top-Selling Pickups and Latest News
Q3 2018 Truck Sales Analysis & Industry News Roundup
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Third Quarter Truck Sales: Full-Size Dominance Continues
The pickup truck market remained red-hot in Q3 2018, offsetting declining car sales across the industry. Key highlights:
| Model | Q3 2018 Sales | Year-Over-Year Change | Notable Factors |
|---|---|---|---|
| Ford F-Series | 230,000 | +2.3% | New aluminum-body model gains traction |
| Chevrolet Silverado | 180,000 | -4.1% | Model changeover impact |
| Ram Pickup | 155,000 | +15.7% | Heavy incentives on outgoing model |
| Toyota Tacoma | 65,000 | +8.5% | Mid-size segment leader |
Industry analysts note that trucks now account for nearly 70% of all vehicle sales at some domestic brands, with average transaction prices exceeding $45,000 for well-equipped models.
Toyota Tacoma Value Debate: Premium Pricing Justified?
As the Tacoma's average sale price approaches $40,000, buyers question whether the mid-size truck still delivers value:
Pros
- Best resale value in segment (65% after 3 years)
- Proven reliability with legendary 3.5L V6
- TRD Off-Road packages best-in-class capability
Cons
- Outdated interior compared to new competitors
- Ride quality lags behind Chevrolet Colorado
- Premium pricing approaches full-size trucks
Our take: The Tacoma remains the safe choice for long-term owners, but shoppers should cross-shop the Chevrolet Colorado and upcoming Ford Ranger for better value in some trims.
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Ford Ranger Specs Revealed Ahead of Launch
Ford officially confirmed key specifications after early leaks:
2020 Ranger Performance Numbers
- Engine: 2.3L EcoBoost turbocharged 4-cylinder
- Horsepower: 310 hp (estimated)
- Max Towing: 7,500 lbs (when properly equipped)
- Max Payload: 1,860 lbs
- Transmission: 10-speed automatic
How It Compares
| Model | Max Towing | Max Payload | Base Price |
|---|---|---|---|
| Ford Ranger | 7,500 lbs | 1,860 lbs | $32,000 (est.) |
| Chevrolet Colorado | 7,700 lbs | 1,550 lbs | $29,995 |
| Toyota Tacoma | 6,800 lbs | 1,440 lbs | $31,420 |
The Ranger goes on sale in early 2019, marking Ford's return to the mid-size truck segment after an 8-year absence.
Additional Truck Market Insights
- Heavy Duty Segment: Ram 2500/3500 sales up 22% with new high-output Cummins
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- Electric Future: Rivian R1T electric pickup specs revealed (400+ mile range)
- Luxury Trucks: Lincoln preparing Black Label F-150 for 2019 model year
MotorVero Analysis: The truck market shows no signs of slowing, with manufacturers increasingly focusing on high-margin premium trims and specialty packages. The return of the Ford Ranger and potential new entries from Jeep and Hyundai could dramatically reshape the mid-size segment in 2019-2020.
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Klash
Last Updated On Oct, 08-2025