Tesla Model S 70D: The Evolution of Tesla's Entry-Level Luxury EV

The End of an Era: Discontinuation of Model S 60

The rear-wheel-drive Model S 60 represented Tesla's most accessible entry point into luxury electric vehicles, with these key specifications:

• Price: Approximately $71,000 (including destination)
• Drivetrain: Single-motor rear-wheel drive
• Acceleration: 0-60 mph in 5.9 seconds
• Range: 208 miles (EPA estimate)

While the Model S 60 served as an important gateway vehicle, Tesla recognized shifting consumer preferences toward all-wheel-drive systems, particularly in luxury segments and regions with inclement weather.

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Introducing the Model S 70D: AWD Becomes Standard

The new Model S 70D represents a substantial upgrade over its predecessor while maintaining Tesla's value proposition. Key improvements include:

According to Tesla representatives, the company observed strong market demand for all-wheel-drive configurations, prompting this strategic shift in their entry-level offering.

Model S 70D in the Current Lineup

The introduction of the 70D created a more cohesive all-wheel-drive lineup, with only the Model S 85 maintaining rear-wheel drive. Here's how the complete 2015 Model S range compared:

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This pricing structure created clear differentiation between models based on performance and range, with the 70D positioned as the value leader in Tesla's AWD offerings.

Advanced Technology and Features

The Model S 70D came well-equipped with Tesla's latest technologies, including:

• Standard Navigation: With real-time traffic and routing optimized for charging stops
• Automatic Emergency Braking: Enhanced safety system to prevent collisions
• Supercharger Compatibility: Access to Tesla's high-speed charging network
• Software Version 6.2: Including the innovative Range Assurance feature
• Autopilot Hardware: Ready for activation with the $2,500 software package

Tesla emphasized the 70D's value proposition by including these features standard, rather than offering them as costly options common among luxury competitors.

Ownership Economics and Market Position

Tesla projected the Model S 70D would cost approximately $55,000 to own over five years when factoring in available tax incentives. This calculation considered:

• Federal tax credits up to $7,500
• State-level EV incentives
• Lower maintenance costs compared to ICE vehicles
• Reduced fuel expenses

The 70D's positioning addressed several market demands simultaneously: the growing preference for AWD systems, increasing range expectations, and the desire for advanced technology in luxury vehicles.

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Why Tesla Made This Strategic Shift

Several factors influenced Tesla's decision to replace the Model S 60 with the 70D:

1. Consumer Preferences: Strong demand for dual-motor configurations in luxury segments
2. Performance Benefits: Improved acceleration and traction in all conditions
3. Range Optimization: The larger battery addressed range anxiety concerns
4. Production Simplification: Streamlining manufacturing around AWD platforms
5. Brand Positioning: Maintaining Tesla's technological leadership in EVs

This move also allowed Tesla to maintain healthier margins while delivering substantially more value to customers.

The Impact on Tesla's Product Strategy

The introduction of the 70D signaled several important trends in Tesla's approach:

• AWD as Standard: Marking a shift away from RWD in premium models
• Battery Technology: Continued improvements in energy density
• Software-Defined Features: Ability to add capabilities like Autopilot via updates
• Price Positioning: Carefully balanced between accessibility and premium positioning

This evolution would later influence Tesla's approach with subsequent models like the Model 3 and Model Y.

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Comparing the 70D to Competing Luxury EVs

When the Model S 70D launched, it stood apart from emerging competitors in several key areas:

This competitive analysis helps explain why the 70D gained rapid acceptance in the luxury EV market.

The Legacy of the Model S 70D

While no longer in production, the 70D represented an important milestone in Tesla's evolution:

• Proved Demand for AWD EVs: Validated Tesla's dual-motor strategy
• Improved Accessibility: Brought AWD to a lower price point
• Range Benchmark: Set new expectations for base-model EVs
• Technology Democratization: Made advanced features available in entry-luxury models

The 70D's success directly influenced Tesla's subsequent product decisions and packaging strategies.

What Potential Buyers Should Consider

For those considering a used Model S 70D today, important factors include:

• Battery Health: Check remaining capacity and degradation
• Software Updates: Confirm which features are enabled
• Warranty Status: Tesla's battery and drivetrain coverage
• Supercharger Access: Verify transferability if buying used
• Autopilot Capability: Whether it's been activated

These factors significantly impact the ownership experience and long-term value.

Looking Ahead: Tesla's Evolving Strategy

The Model S 70D marked an important transition point that foreshadowed Tesla's future direction:

• All-Wheel Drive Dominance: Became standard across most models
• Battery Improvements: Continued capacity increases in base models
• Feature Standardization: More technology included at entry levels
• Price Optimization: Balancing capability with accessibility

This strategic approach continues to influence Tesla's product development and market positioning today.