What Women Want in a Car: Top Features for Female Car Buyers

Women Are Driving the Automotive Industry Forward

Women are a driving force in the automotive market, influencing 85% of car purchases and accounting for 62% of new car sales. Yet, the industry has long been dominated by men. Today, women are not just consumers—they are engineers, designers, and executives shaping the future of cars.

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With industry leaders like General Motors CEO Mary Barra paving the way, more women are ensuring that cars are designed with practical, user-friendly, and safety-focused features that appeal to a diverse market.

What Women Prioritize When Buying a Car

Women approach car buying with thorough research and a focus on long-term value. They seek cars that align with their lifestyles, emphasizing safety, comfort, fuel efficiency, and storage capabilities over aesthetics alone.

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Top 5 Features Women Want in a Car

1. Advanced Safety Features

Safety is a top priority. Women look for features such as blind-spot monitoring, adaptive cruise control, lane departure warnings, and multiple airbags. These technologies enhance confidence behind the wheel and provide peace of mind.

2. Comfortable and Ergonomic Design

Comfort goes beyond plush seating. Women value features like tilt-and-telescoping steering wheels, adjustable driver’s seats, and intuitive controls. A backup camera and keyless entry are also highly desirable for ease of use.

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3. Fuel Efficiency and Eco-Friendly Options

With rising fuel costs, women prefer fuel-efficient cars, hybrids, or electric vehicles (EVs). Reducing trips to the gas station enhances convenience and safety, making hybrid and EV options increasingly popular.

4. Practical Cargo Space

A spacious and well-designed trunk is essential. Women prefer wide, easy-access storage areas, hidden compartments, and retractable covers for security. SUVs with extra under-floor storage are particularly favored.

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5. Great Value and Transparent Pricing

Women are meticulous car shoppers, spending an average of 75 days researching their purchase. They compare dealership prices, read reviews, and seek fair deals to avoid feeling taken advantage of in the sales process.

How Women Are Changing the Automotive Industry

Historically, automakers have made missteps in marketing to women, from the pink-colored 1955 Dodge La Femme to Volvo’s women-specific concept car. Today, the focus has shifted to designing practical, well-engineered vehicles that meet women's real-world needs.

Female automotive journalists and engineers are ensuring that modern vehicles include intuitive designs and features that enhance driving confidence.

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Finding the Right Car with MotorVero

Women no longer have to settle for cars designed without their needs in mind. MotorVero offers expert guidance, research tools, and comprehensive vehicle comparisons to help women find the perfect car with the features they want.

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