2017 Toyota Prius c: Comprehensive Safety Upgrades and Stylish Refinements

The 2017 Toyota Prius c received significant enhancements that elevated its position in the compact hybrid market. MotorVero's detailed analysis reveals how Toyota's thoughtful updates to safety systems and exterior styling made this already popular eco-friendly vehicle even more appealing to urban commuters and environmentally conscious drivers.

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Breaking Down the TSS-C Safety Systems

The comprehensive TSS-C package incorporates three intelligent technologies designed to address common collision scenarios:

• Pre-Collision System with Autonomous Emergency Braking: Utilizes laser and camera technology to detect potential frontal collisions at speeds between 7-85 mph. The system provides visual and audible warnings while preparing brake pressure. If the driver fails to respond adequately, it can automatically apply partial or full braking force to mitigate or prevent impacts.
• Lane Departure Alert: Monitors lane markings through a windshield-mounted camera, alerting drivers with audible and visual warnings when unintentional lane drifting occurs without turn signal activation.
• Automatic High Beam System: Enhances nighttime visibility by automatically switching between high and low beams when detecting preceding or oncoming vehicles, reducing the risks of blinding other drivers while maximizing illumination when roads are clear.
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Toyota's Broader Safety Initiative

The Prius c's safety upgrades formed part of Toyota's ambitious plan to implement autonomous emergency braking across nearly its entire North American lineup. This initiative reflected growing consumer demand for advanced safety features and anticipation of stricter safety regulations.

Why These Updates Mattered

Prior to the 2017 model year, TSS-C had only been available as optional equipment on higher trim levels. Making it standard equipment:

• Improved the Prius c's safety ratings and competitive positioning
• Added significant value without substantially increasing the base price
• Future-proofed the vehicle against evolving safety standards
• Demonstrated Toyota's commitment to democratizing safety technology
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Exterior Design Refinements for 2017

Beyond the critical safety upgrades, Toyota implemented several visual enhancements to keep the Prius c looking contemporary:

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Market Impact and Consumer Reception

The 2017 updates helped the Prius c maintain its status as one of the most fuel-efficient non-plug-in vehicles on the market while addressing growing consumer expectations for advanced safety features. Industry analysts noted these improvements helped the model compete more effectively against newer entrants in the growing compact hybrid segment.

Key Competitive Advantages

• Class-leading fuel economy (EPA-estimated 48 mpg combined)
• Now-standard advanced safety suite
• Compact dimensions ideal for urban environments
• Toyota's reputation for hybrid reliability
• Affordable pricing relative to safety content
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Long-Term Significance of the 2017 Updates

The decision to make TSS-C standard on the Prius c represented an important milestone in automotive safety democratization. It demonstrated that advanced collision avoidance technology could be implemented even in entry-level vehicles without significant cost penalties, setting a precedent that competitors would soon follow.

For eco-conscious buyers prioritizing both environmental responsibility and safety, the 2017 Prius c became an even more compelling choice, offering one of the most comprehensive safety packages in its class combined with Toyota's proven hybrid technology.

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